Responsibilities

• Develop and execute custom client marketing campaigns - cross-channel campaigns (eg email, SMS, direct mail, employer-sent communications on Garner) to drive client retention and member engagement
• Utilizing marketing automation tools (Iterable) to build, test, and optimize email/sms campaigns, ensuring optimal delivery and engagement.
• Manage our marketing asset library - including updating Figma/Google Slide/Google Doc marketing asset templates for new product launches, client customizations, etc. and working with designers to develop new marketing collateral
• Analyzing campaign performance metrics and customer data to generate insights and recommendations for campaign optimization
• Owning key operational processes (eg working with print & swag vendors)
• Collaborate cross-functionally: Partner with Customer Success, Product, Data & Reporting to support new product launches, custom client marketing initiatives, and optimize marketing performance
• Build Scalable Processes & AI tools : You will automate workflows and build AI tools for engagement marketing - making us more efficient (i.e. executing on automation & operational improvements) in how we work with stakeholders and how we track, strategize, and execute on member engagement.

Requirements

• Bachelor’s degree in marketing, business, or related field preferred
• 4+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, market operations, growth marketing, or similar role
• Experience from a high-growth start-up , marketing agency, and/or digital health tech company preferred.
• Hands-on experience with cross-channel marketing platforms, preferably Iterable
• Tactical execution of email, segment, and campaign builds
• Familiarity with HTML/CSS for basic email template customization
• Basic design experience for marketing collateral (e.g., Google Slides, Figma)
• Results-oriented strategic thinker & analytical problem solver who can break down ambiguous, complex problems, proactively identify opportunities, and translates vision into action - all while managing multiple complex initiatives simultaneously
• Bias for innovative & experimentation , constantly seeking to test new growth tactics and channels and partner with cross-functional stakeholders to bring new ideas to life
• A self-starter with the ability to “roll up your sleeves” and juggle multiple priorities & deadlines, doing whatever is necessary to ensure company success; thrives in a fast-paced, dynamic start-up environment

Preferred

• Experience from a high-growth start-up , marketing agency, and/or digital health tech company preferred.

Benefits

• flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.