Responsibilities

• Develop and execute growth strategies to drive new players, active users, paying users, and revenue across the Americas.
• Own and optimize the player funnel from acquisition and activation through engagement, retention, conversion, and monetization, with clear KPIs and growth targets.
• Lead U.S. go-to-market execution for game launches, promotions, and live-service initiatives, adapting global strategies and creative concepts to resonate with local gaming audiences.
• Manage and optimize multi-channel user acquisition and growth initiatives, balancing player volume, player quality, and marketing efficiency against CPI, CAC, ROAS, retention, and LTV targets.
• Identify, test, and scale new acquisition channels, creator/influencer opportunities, partnerships, communities, and growth initiatives that can expand CTW’s player base and revenue in the Americas.
• Analyze player, campaign, and market data to identify growth opportunities and determine where to scale, optimize, or stop investment.
• Monitor the U.S. gaming market, competitors, player behavior, and emerging trends, providing actionable local-market recommendations to Japan-based leadership.
• Collaborate with product, creative, analytics, publishing, and Japan-based marketing teams to improve overall game performance and player monetization.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in gaming marketing, user acquisition, growth marketing, or performance marketing within the U.S. market.
• Proven track record of driving measurable player acquisition, paying-user growth, revenue, or monetization results.
• Strong understanding of the player lifecycle and how marketing, product, creative, retention, and monetization work together to drive game growth.
• Data-driven mindset with hands-on experience analyzing and optimizing metrics including CPI, CPA/CAC, ROAS, ARPU/ARPPU, LTV, retention, and conversion.
• Ability to translate performance data and market insights into actionable growth strategies and business decisions.
• Comfortable operating in a fast-paced, highly performance-driven environment with significant ownership and hands-on execution.

Preferred

• Experience with a gaming platform, mobile game studio, or free-to-play company.
• Experience owning growth or commercial performance for specific game titles or a portfolio of games.
• Experience marketing anime, Japanese IP, RPG, strategy, or similar game genres.
• Hands-on experience localizing Asian-origin games or entertainment for Western audiences.
• Working knowledge of tools such as Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, AppsFlyer, or Adjust.
• Experience collaborating with international or Japan-based teams is a plus.