Responsibilities

• Own outbound campaign activation end-to-end — audience, offer, channel, creative, follow-up — partnering closely with Revenue and the SDR function.
• Design and run growth experiments across paid, email, LinkedIn, events, and lifecycle channels, with clear hypotheses and fast iteration based on results.
• Own pipeline metrics — qualified leads, meetings booked, cost per qualified lead, marketing-attributed pipeline — and report on them consistently.
• Go beyond surface-level analytics: dig into the data to find the “why” behind performance, and use AI tools to visualize and communicate those insights clearly to leadership.
• Build and optimize the demand funnel — landing pages, conversion paths, forms, nurture sequences — to turn traffic into qualified pipeline.
• Manage paid acquisition and retargeting where it earns its place, prioritizing measurable ROI over reach.
• Partner with content and SEO to convert organic momentum into pipeline.
• Maintain clean attribution across campaigns (UTM discipline, CRM hygiene in Attio, analytics in PostHog).
• Test new verticals and audiences as Coinflow expands, standing up and measuring campaigns in early-fit segments.
• Build and run account-based marketing (ABM) programs for new verticals — target accounts, multi-channel outreach with Revenue, testing which segments convert before scaling.

Requirements

• 4+ years in growth, demand generation, or performance marketing, ideally at a B2B SaaS, fintech, or payments company.
• A demonstrated track record of building and running campaigns that generated measurable pipeline — you can point to experiments you ran, what you learned, and what you scaled.
• Fluency with the modern growth stack: analytics, CRM, marketing automation, paid platforms, and attribution. Comfort with tools like Attio, PostHog, and Google Analytics is a plus.
• Strong data analysis skills — you don't just read a dashboard, you dig into the numbers to find the insight underneath, and can visualize and present findings clearly (using AI tools where useful) to influence decisions.
• A bias for action and experimentation: you'd rather ship a scrappy test this week than a perfect plan next quarter.
• Excellent collaboration skills across Marketing, Revenue, and Partnerships — you can align a cross-functional group around a growth bet and drive it to a result.
• Based in or willing to relocate to New York City or Chicago; this is an in-office role.

Preferred

• Experience marketing a technical or infrastructure product to developer, fintech, or payments buyers.
• Familiarity with payments, stablecoins, or financial infrastructure — or the curiosity and speed to get fluent fast.
• Experience standing up growth motions in new verticals or markets from zero.
• Fluent with AI-assisted tools for data analysis, visualization, and reporting — comfortable using AI to turn raw campaign data into clear, decision-ready insights.
• Hands-on experience with Apollo (or comparable sales-intelligence and outbound sequencing tools) for prospecting, list-building, and ABM outreach.

Benefits

• The chance to own the growth function at a fast-scaling, well-funded payments company at an inflection point.
• Competitive compensation including base salary and equity.
• Collaborative environment with regular exposure to Coinflow's founders and leadership team.
• Comprehensive benefits, including health and wellness coverage, 401(k), and flexible time off.
• Direct partnership with the Head of Marketing and close collaboration with the founders, Revenue, and Partnerships.
• Real ownership and autonomy — the mandate to experiment, the budget to test, and the trust to move fast.