Responsibilities

• Growth Marketing Strategy
• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• Cross Functional Leadership and Collaboration
• Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
• Performance, Optimization, and Innovation

Requirements

• Licensure, Registration, and/or Certification Required: None Required.
• Education Required: Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
• Experience Required: 7+ years of experience in marketing or other business-related field and management
• Knowledge, Skills & Abilities Required: Experience developing marketing strategies for both B2C and B2B audiences.
• Knowledge, Skills & Abilities Required: Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders.
• Knowledge, Skills & Abilities Required: Strong analytical mindset with proven ability to turn insights into marketing action
• Knowledge, Skills & Abilities Required: Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Knowledge, Skills & Abilities Required: Experience leading work through influence across cross-functional teams
• Knowledge, Skills & Abilities Required: Ability to synthesize complex information and communicate clearly to diverse stakeholders
• Knowledge, Skills & Abilities Required: Working knowledge of CRM, performance measurement, and full funnel marketing strategy

Preferred

• Master’s Degree preferred
• 7+ years experience in Marketing, Communications or other business-related field
• Clinical trial experience
• Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders.
• Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.
• Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes