Responsibilities

• Build the Growth Engine
• Own the growth strategy from first customer touch through acquisition, conversion, repeat purchase, and retention.
• Translate business objectives into clear campaigns, experiments, KPIs, and execution plans - then scale what works.
• Partner closely with senior leadership and cross-functional teams to move quickly from idea to market.
• Lead Generation & Performance Marketing
• Build and own the lead-generation and customer-acquisition engine across paid search, paid social, retargeting, organic, partnerships, and emerging channels.
• Personally launch and optimize campaigns, landing pages, lead capture, nurture, segmentation, and conversion paths.
• Own performance across CAC, CPA, conversion rate, MQLs/SQLs, pipeline, and revenue contribution.
• Run disciplined tests across audiences, creative, offers, messaging, and landing pages to continuously improve lead quality and acquisition efficiency.
• Partner with Sales and commercial teams to ensure strong lead flow, follow-up, and conversion to revenue.

Requirements

• 6+ years of experience in growth marketing, digital marketing, ecommerce, performance marketing, or a related field.
• Demonstrated success building lead-generation and customer-acquisition programs that contributed directly to pipeline or revenue.
• Hands-on experience managing paid search and paid social campaigns across multiple platforms.
• Proven ability to build and optimize landing pages, conversion journeys, nurture programs, and digital campaigns.
• Experience with email marketing, CRM, and marketing automation platforms such as HubSpot or similar.
• Strong analytical skills with experience measuring CAC, CPA, conversion rates, attribution, and ROI.
• Experience running structured A/B tests and using performance data to improve campaigns.
• Demonstrated ability to personally execute while also setting strategy and priorities.
• Experience operating in a fast-moving, high-growth, entrepreneurial, or build-from-zero environment.

Preferred

• Hands-on Shopify experience, including product pages, merchandising, promotions, ecommerce analytics, and conversion optimization.
• Experience building or scaling an ecommerce or direct-to-customer business.
• Experience with HubSpot and Salesforce or similar CRM and marketing automation platforms.
• Experience in B2B2C, technology, healthcare, medical devices, dental, or another technical product category.
• Experience working with creators, influencers, Key Experts, or customer advocates.
• Experience supporting the launch of a new product, category, business line, or brand.
• Previous experience as an early marketing hire or helping build a marketing function before a full team was in place.