Growth Marketing Lead, Spend

USA (Hybrid)

$166K/yr – $230K/yrSenior LevelFull time

Posted 13 days ago

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Job Summary

Own the Engine X acquisition and scale a data-driven growth engine across paid, lifecycle, partnerships, and AI-enabled experiments.

  • Define targets, tests, and channels with data-backed decisions
  • Collaborate with product, data, and sales to align ICP and handoffs

Job Description

Responsibilities

  • Own the Strategy. You're the GM for Engine X acquisition. Decide what to test, what to scale, and what to move on from. Translate ambitious targets into concrete plans, channels, and experiments — and back your decisions with data.
  • Build the Acquisition Engine. Stand up the programs, infrastructure, and systems that make Engine X growth predictable and repeatable. Paid, lifecycle, partnerships, sales-assist, content, organic — build the playbook from scratch and grow the team around it as you scale.
  • Ship the Work. Drive large, ambiguous projects forward without losing momentum. Where you have the skills, execute directly. Where you don't, pull in the right people from growth, product, data, or sales. You're a multiplier across the org.
  • Test What's New. Engine X is entering one of the most active fintech markets in years. Bring fresh thinking to how we reach prospects — test messaging, paid programs, partnerships, and GTM motions, and bring back what works.
  • Partner Cross-Functionally. Work directly with Product on roadmap and positioning. Partner with Data to instrument, measure, and learn. Align with Sales on ICP, motion, and handoff. Bring a clear, data-backed perspective to the executive team on where to invest.
  • Lead AI-Native Growth. Engine's growth team uses AI as a core part of how we work. Leverage Claude Code, LLMs, and modern tooling to move faster, build smarter personalization, and run more tests — without depending on engineering or ops.

Requirements

  • Fintech Experience. You've marketed or sold fintech products — business cards, banking, lending, expense management, or similar. You understand the buyer, the compliance considerations, and what makes fintech GTM distinct from generic B2B SaaS.
  • Owner's Mentality. You operate like a GM. You take ambiguous targets, build the plan, and deliver the outcome.
  • Strong Data Proficiency. You pull your own data, build your own models, and back your strategy with numbers. SQL, Amplitude, and Snowflake are part of your regular workflow.
  • AI Fluency. You use AI to multiply your output — not as a novelty, but as a genuine part of how you work. You know where LLMs add leverage and where they don't.
  • Customer-Centric Thinking. You've built acquisition motions that feel relevant and personal. You start from the customer and work backward.
  • Adaptability. You're comfortable with big markets, fast cycles, and shifting priorities — and you know how to stay focused through it.

Preferred

  • Direct coding experience — apps, websites, or marketing/sales ops infrastructure
  • 0-1 growth experience launching new products
  • Background at a fintech, B2B SaaS, or high-growth marketplace
  • Built or scaled acquisition models with complex sales cycles

Benefits

  • - Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
  • - Perks and benefits may vary based on employment type, location, and more.
  • - Benefits: Check out our full list at engine.com/culture .
Engine logo

Engine

3.7 Glassdoor

Engine is the modern travel platform for booking and managing work trips. It saves businesses time and money through an intuitive travel network that connects to nearly every hotel, airline, and car rental company in the U.S. It offers single invoice billing, the flexibility to modify trips at any time without sunk costs, and a unified view of all company travel and spend. Customers rely on Engine to not only make travel easier to manage, but to make it enjoyable for everyone involved. The company is backed by Telescope Partners, Blackstone, Elefund and Permira. Learn more at www.engine.com.

Founded in 2019
1.1K employees (53 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
340.9K
Monthly Google Ads Budget
$144.1K
Traffic Source Mix
Search
30%
Direct
54.9%
Referral
12.6%
Social
1.5%
Paid
0.8%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
23 (2% of company)
Median Career Experience
12 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$221M
Last Raise
$140M
Series C, 1 years ago

Funding History

  • Sep 2024
    Series C • $140M
  • Dec 2021
    Series B • $65M
  • Sep 2019
    Series A • $16M

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