Growth Marketing Lead - Lifecycle & Conversion
USA (Remote)
Posted 5 months ago
Job Description
About Sage Haus
Sage Haus is the only nationwide placement service dedicated exclusively to matching house managers with busy households. Our founder and CEO, Kelly Hubbell, started Sage Haus after she hired her own house manager and realized the mental load she'd been carrying wasn't a personal failing. It was a structural gap.
Three years in, we're a bootstrapped, growing with a team of 35, placing house managers, family assistants, and meal-prep chefs with hundreds of new families every month across the US and Canada.
We're not just filling a niche.
We're building a category.
About the Role
We're hiring a Growth Marketer to own the conversion engine at Sage Haus.
You'll own the through-line with sales to make sure every email, every SMS, every outbound touch, and every page on our site is doing real work to move people from interest to action.
Day one, you'll own our lifecycle: email, SMS, at scale. You'll audit what we have, fix what's leaking, and build the sequences that turn warm leads into placed families and recruited candidates. You'll also collaborate on funnel optimization across the site — landing pages, lead forms, conversion architecture — so the messaging and the destination are pulling in the same direction.
Over time, this role grows into the measurement function for the entire growth engine — the dashboards that tell us what's working, what to invest in, and what to cut.
This role is for the marketer who reads open rates the way some people read poetry. Who can name three things they'd test on a landing page after looking at it for 30 seconds. Who may have run a LinkedIn outbound campaign at scale and lived to tell about it.
First 90 Days
Concrete outcomes you'll own in your first three months: audit our current lifecycle (email + SMS) for families and ship a fix on the highest-impact drop-off; relaunch our nurture sequences with clear conversion targets per stage; stand up an outbound automation experiment with measurable connection-to-conversation rates; build a lifecycle and funnel dashboard the leadership team can actually read; document the full lifecycle architecture so the team can understand what's running and why.
What You'll Own
Email & SMS Lifecycle
- Owning lifecycle for both audiences: families (lead → info call → kick-off → placement) and candidates (apply → vet → place → retain)
- Building, testing, and iterating sequences across email and SMS
- Managing the lifecycle stack (Flodesk, our SMS provider, and whatever else we adopt as we scale)
- Owning the metrics: open rate, click rate, conversion, revenue per send
Outbound at Scale
- Designing and running outbound automation that flexes between volume and personalization
- Managing the tooling
- Building targeting, scripts, and sequencing that convert without burning the channel
- Reporting on connection-to-conversation rates and what to optimize
Funnel Optimization & CRO
- Partnering across functions to optimize the full funnel — landing pages, lead forms, conversion architecture
- Identifying drop-offs and proposing the test that closes them
- Measuring the impact and iterating
Measurement & Reporting
- Standing up the dashboards that tell us what's working — lifecycle, funnel, attribution
- Reporting back to the team on weekly/monthly performance
- Surfacing insights that change what we invest in next
You're a Great Fit If…
- You've owned lifecycle marketing at a startup and can show real revenue or conversion impact
- You're equally comfortable in email, SMS, and outbound — and know when to use which
- You have hands-on experience with outbound automation tools (
- You think in funnels — you can look at a conversion path and see where the leak is
- You're a strong writer who can ghostwrite in someone else's voice without flattening it
- You're fluent with AI tooling — you use it to scale personalization and analysis
- You're data-fluent — you can build a dashboard, read it, and explain it to a non-marketer
- Specific tooling experience (Flodesk, Klaviyo, Customer.io, Smartlead, Clay, GA4) is a plus — but learning speed matters more
Role Details
- Location: Fully Remote, US-based
- Schedule: 30 hrs/wk (1099 contract with potential for W2)
- Compensation: $5,000-6,000 / month (30 hours / week)
- Reports To: Nelson Boyd, VP Growth Marketing
- Start Date: ASAP
Why Sage Haus
- We're building the category in home systems and household staffing — not just filling roles
- Founder- and parent-led — we live the problem we solve
- A tight-knit, fully remote team of 35
- A leadership team that values initiative, ownership, and ideas from every seat
- Real growth runway — this role scales with the company
At Sage Haus, we believe modern families deserve modern solutions. It’s time to rewrite the outdated narrative that moms—or any parent—have to do it all, all alone.We help busy families reclaim their time through private hiring services. Whether you're looking for a House Manager, Family Assistant, or Meal Prep Chef, think of us as your matchmaker for household support—the kind that gives you hours back in your week, lowers stress, and makes daily life feel lighter.Our process is personalized, vetted, and efficient. We’ve worked with clients across the U.S. and Canada—from dual-working parents drowning in to-dos to growing families navigating life after full-time childcare. Whether you’re returning to work, shifting seasons, or just tired of carrying the lion’s share—we’ve got you.Already have support but need better systems? Our Home Systems Digital Course shows you how to run your household like a well-oiled business—with routines, processes, and shared responsibilities that take the pressure off your plate.To date, we’ve supported over 3,000 families, placed dozens of household employees and and been featured in TODAY.com, Forbes, and Thrive Global.Our mission is simple: Normalize getting help. Prioritize what matters most. And empower parents to build the support systems they truly deserve.
Salaries
Posted range
$5K/mo – $6K/mo
Taken straight from the job posting.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
