Growth Marketing Lead
Launch Day
USA (Remote)
$110K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
18 hrs ago
Growth Marketing Lead
Los Angeles, CA (Remote)
$130K/yr – $155K/yrSenior Level3+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
The role owns a portfolio of channels, shaping strategy, launching campaigns, and optimizing performance with a ROAS focus. You’ll lead weekly reporting, monthly planning, and strategic tests, while managing agencies and collaborating across Product, Engineering, and Design. A strong requirements set and a rich benefits package complement the opportunity to drive data-informed growth.
Job Description
Responsibilities
- Fully own your portfolio of channels, developing channel strategy, standing up campaigns, and developing optimization recommendations
- Evaluate channel performance, owning weekly reporting and analysis
- Own monthly planning and budget optimization with a ROAS lens
- Define and launch strategic tests based on your roadmap
- Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise
- Work with Product, Engineering, and Design teams to influence product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels
- Conduct market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing
Requirements
- 3+ years at a top digital advertising agency or in-house marketing since graduating college
- Strong quantitative analytical skills; comfortable with data analytics platforms and data visualization software
- Experience using Google and Bing Ads with a track record of improving paid media campaigns
- Ambitious self-starter; thrives in ambiguous environments and enjoys a strategic challenge
- Kind and thoughtful colleague who can shape a great team culture and analyze data and communicate insights
- Demonstrated commitment to doing good and helping people
Preferred
- Experience using Looker, SQL, Google Analytics, and Google Tag Manager
- We are strongly committed to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d love to meet you.
Benefits
- Medical and dental insurance with 100% of employee premiums covered
- 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
- Free membership to OneMedical
- $600/year reimbursable stipend for internet service
- $1,000 reimbursable stipend for education and training outside of work
- Up to $1,200/year student loan repayment assistance
- 401(k) and optional HSA/FSA
- Humble, thoughtful, smart, fun colleagues
Atticus
Atticus helps people in crisis get aid from government and insurance. More than 100,000 Americans (of all backgrounds) turn to us each year, and we get them >$10B in lifetime monetary aid and healthcare coverage. All are at a difficult moment in their lives, when they need a helping hand but bureaucratic hurdles can feel insurmountable. We use modern tech + caring human experts to turn a complex, demeaning, and scary process into a simple, dignified, and ethical one. Our ultimate goal is to reverse the decades-long decline of America’s social safety net.*************We’re hiring a lot, and if that mission excites you we’d love to talk. Things to know:* We’re an odd beast: (a) a high-growth venture-backed tech startup building a massive valuable company, (b) a social-enterprise B Corp on a mission to help people in need, and (c) a licensed law firm with deep ethical obligations to our clients. We hew to a very particular business model to keep those all aligned! We love hiring people torn between public-sector mission and private-sector dynamism.* We’re largely remote but have physical presence in LA, SF, NY, and Phoenix. We don’t care where you live/work, but we appreciate people who like their colleagues, we maintain nice offices for teams that like working in-person, and we drag folks to on-sites/retreats more than most.* We’re growing at a rapid clip (85 in Jan 2024, 150 in Jan 2025, 200+ today) with all the opportunities/change that involves. Some parts of our business operate with maturity and scale, and others act like internal early startups. There are jobs open in each of those sides, and chances to jump back and forth.* We’re open to folks from all backgrounds. The team includes former teachers, musicians, consultants, corporate lawyers, pro athletes, organizers, and journalists... college dropouts and people who won prizes at Harvard. Some of our best people applied cold on LinkedIn, so we take this place seriously! We'd love to hear from you!
