Responsibilities

• Run paid acquisition across paid social (Meta, TikTok, LinkedIn), programmatic/DSP, and out-of-home (billboards, direct mail)
• Contribute to channel and budget strategy across both motions - work with the team to figure out where to double down and where to cut
• Handle the technical side of mobile app marketing on the consumer side - MMPs, attribution, SKAdNetwork
• Apply analytical rigor to every spend decision - CAC, ROAS, LTV, pipeline, attribution
• Partner with marketing, creative, and product on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements

• Likely 3–6 years of paid acquisition experience at a tech company with serious paid spend.
• You've run paid in both consumer mobile and B2B contexts.
• You can run multiple paid channels at once.
• You're comfortable with the technical side of mobile app marketing - MMPs, attribution, SKAdNetwork.
• You back every spend decision with data. CAC, ROAS, LTV, attribution - you have the rigor to defend your calls.
• You've worked at a fast-growing organization with real ownership.
• You actively use AI tools in your workflows.

Nice to have

• mobile gaming background; out-of-home or direct mail experience

Benefits

• unlimited PTO
• minimum 20 days vacation policy 🌴
• a flexible work schedule that allows productivity while accommodating priorities outside of work