Responsibilities

• Own growth across Naive Studio, autonomous company releases, benchmarks
• Develop positioning, messaging and launch for new products
• Run product launches across social, developer communities, content and partnerships
• Create technical content, demos, case studies and ad campaigns
• Measure the full funnel and rapidly test new growth experiments
• Work with product to improve onboarding, activation, retention and monetization

Requirements

• experience growing technical or AI products
• launched products from zero to one—not only optimized mature channels
• understand developers, AI agents and modern software products
• write excellent copy and develop strong product narratives
• highly analytical and comfortable owning growth metrics
• move quickly and execute without requiring a large team or agency
• previously founded a company, built products or worked closely with engineers

Preferred

• Engineering or technical product background
• Experience growing developer tools, AI products or PLG software
• Existing reach within AI, developer or founder communities
• Experience producing technical demos or launch videos
• Strong social media brand scaling experience, 1M+ followers/views