Responsibilities

• Direct Response Copy
• Meta ad copy
• Landing pages
• Webinar registration pages
• Sales pages
• Email campaigns
• Nurture sequences
• Launch campaigns
• SMS campaigns
• Offer messaging
• Conversion Strategy
• Develop campaign angles and hooks
• Create messaging frameworks
• Improve funnel conversion rates
• Conduct customer research
• Analyze sales calls and customer feedback
• Identify objections, buying triggers, and decision drivers
• Build messaging systems that improve conversion across the funnel
• Paid Media Support
• Collaborate with the Performance Marketing Manager

Requirements

• 3+ years of direct-response copywriting experience
• Strong understanding of Meta advertising and performance marketing
• Experience writing ads, landing pages, emails, and funnels
• You understand offers, positioning, customer psychology, and conversion
• You've written copy that generated measurable business results
• You can create campaign angles, not just write copy
• You understand how paid traffic and messaging work together
• AI-fluent and constantly experimenting with ways to improve output and effectiveness
• Highly organized with strong attention to detail
• Comfortable working in a fast-moving environment with high standards

Preferred

• You\'ve worked in coaching, consulting, health, wellness, education, or information businesses
• You\'re obsessed with direct-response marketing
• You follow Acquisition.com, Hormozi, Agora, Clickfunnels, or other performance-driven marketing organizations
• You\'ve studied great sales letters, VSLs, funnels, and offer creation frameworks
• You save ads because they\'re good, not because they\'re pretty