Responsibilities

• Storyboard & Edit: Produce high-energy, social-first static imagery, motion graphics and video edits for paid social channels including Meta and TikTok (UGC style, trending formats, and polished ads).
• Test & Learn: Look at the data from yesterday’s ads to film a better "hook" for tomorrow’s content. Test messaging and creative variations to understand what engages with our target audiences.
• Idea to Execution: Collaborate with the D2C team to storyboard new ideas based on social trends and customer insights.
• Video Editing: Edit raw footage and UGC into fast-paced, engaging ads with native-feeling captions, overlays and transitions.
• Media Buying: Set up, manage, and optimize paid campaigns in Meta and TikTok Ads Manager.
• Strategy & Planning: Work with the small team to brainstorm monthly content pillars that align with our sales goals. Attend weekly performance meetings to see how your designs are performing and use that data to inform your next round of concepts.
• AI & Innovation: Leverage AI tools to accelerate content production, from generating voiceovers to enhancing visual assets. You’ll be encouraged to experiment with generative AI for storyboarding, concepting creative "hooks," and rapid prototyping of ad variations.