Responsibilities

• Lead Strategy and Team Development
• Partner with the Marketing Director to develop marketing strategy, market insights, and long-range planning across Quarto's adult publishing program.
• Manage, mentor, and develop the Adult Marketing and Publicity team, fostering collaboration, professional growth, and high performance.
• Guide campaign priorities and resource allocation across the Adult list, ensuring support aligns with title importance and business objectives.
• Provide strategic direction and coaching that empowers team members to execute effectively while understanding the rationale behind key decisions.
• Drive High-Impact Marketing and Publicity Campaigns
• Develop and execute integrated marketing and publicity campaigns for priority UK-originated titles publishing in the U.S.
• Create innovative, results-driven strategies that generate awareness, engage readers, and maximize sales opportunities.
• Secure exposure through traditional and digital media, influencer partnerships, retail opportunities, author events, and emerging promotional channels.
• Serve as the primary U.S. marketing contact for assigned UK titles, collaborating closely with international publishing teams and authors throughout the publication process.

Requirements

• 7+ years of experience developing and executing integrated marketing and publicity campaigns, preferably within adult trade publishing.
• Demonstrated success leading marketing strategy across multiple categories while managing and developing high-performing teams.
• Proven ability to guide strategy development, prioritize competing initiatives, and translate ideas into actionable plans.
• Deep understanding of book marketing, publicity, audience development, lifecycle marketing, and consumer engagement.
• Experience managing campaigns across earned, paid, owned, and social media channels.
• Strong analytical skills with experience evaluating campaign performance, sales trends, and marketing ROI.
• Exceptional communication, presentation, project management, and organizational skills.
• Experience building strong partnerships across editorial, publishing, sales, digital marketing, and external stakeholders.
• Ability to provide thoughtful, high-touch support to authors and publishing partners.
• Knowledge of media relations, influencer marketing, and the broader publishing landscape.

Preferred

• Bachelor's degree.
• Experience with Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, Box/Dropbox, and digital marketing platforms.
• Experience working with independent bookstores, retailers, libraries, and publishing partners.

Benefits

• Generous paid time off, paid holidays, and summer Friday afternoons.
• Generous health benefits, including medical insurance, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, and more.
• 401(k) benefit plan with discretionary contribution matching by employer.
• Short and Long-Term Disability Insurance, Life/AD&D Insurance.
• Full-time employees are eligible for our comprehensive benefits program.