Responsibilities

• Define Product Marketing Strategy
• Develop and execute enterprise product marketing strategies that support existing and emerging businesses.
• Establish differentiated positioning, messaging and value propositions that resonate with target audiences and create competitive advantage.
• Influence product strategy and roadmap decision through customer insights, market intelligence, competitive analysis, and business performance
• Create scalable product marketing frameworks that can be leverages across multiple products and business lines.
• Lead Product Incubation & Commercialization
• Partner with business and strategy teams from concept through launch to shape products that meet customer and market needs.
• Lead integrated go-to-market planning across Marketing and businesses.
• Build launch strategies that accelerate adoption, customer engagement, revenue growth, and long-term product success.
• Establish commercialization best practices and repeatable operating models that improve speed to market.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 12+ years of progressive experience in Product Marketing, Go-to-Market Strategy, Commercialization, Brand Marketing, Growth Marketing, or related disciplines.
• Experience leading large-scale product launches and commercialization efforts for digital, retail, technology, marketplace, or B2B products.
• Demonstrated success influencing product strategy through customer insights, market research, competitive intelligence, and business analytics.
• Experience leading and developing high-performing organizations, including leaders and individual contributors.
• Exceptional executive communication, presentation, and storytelling skills with the ability to influence senior leadership.
• Strong analytical mindset with experience translating complex business data into strategic decisions.
• Proven ability to lead highly matrixed cross-functional initiatives with significant organizational impact.
• Experience managing multiple priorities in fast-paced, evolving environments.
• MBA or advanced degree.

Preferred

• MBA preferred

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see One.Walmart.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
• Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.