Responsibilities

• The funnel end to end: demand generation, lead sourcing, enrichment, personalized multichannel outreach, meeting booking, qualification, and CRM hygiene.
• The build behind it, and non-linear growth: the automation, integrations, and dashboards as code, plus the micro-products (interactive tools, calculators, benchmarks) you ship to create demand, not just capture it. This is a real combination of marketing and engineering.
• The hardest specific problem: finding the person who owns AI at a health system, who is titled differently everywhere. Your target-title map is CMIO, CAIO, CIO, CFO, CDO, and CTO/VP-IT.
• The numbers: qualified meetings and pipeline into the leadership team, and the experiments that move reply and conversion rates.

Requirements

• Genuine coding ability: SQL and Python or JavaScript, comfortable with REST APIs, webhooks, and JSON or CSV. You are AI-native: you build with AI coding tools and agents and ship micro-products and automations in fast cycles. You build, not just configure.
• A track record running B2B outbound and growth that produced real pipeline, including things you built and shipped to create demand (a tool, a calculator, an interactive asset), not just campaigns you ran. Bring one motion with a number attached.
• Hands-on with modern GTM automation, enrichment, and outbound tooling, and functional CRM literacy — you don't need our specific stack, just the ability to pick up and wire together whatever the job calls for.
• You run the play and build the tooling. You do not need a separate marketer or engineer to make a channel work.

Preferred

• Healthcare or health-system outbound experience, and knowledge of the title landscape.
• Prior SDR or AE time, so you know what converts.
• Brand and content instinct to complement our marketing function.