Responsibilities

• The weekly cycle, concretely: - Monday: pull last week's numbers (Google Ads platform side plus the client's attribution tool - Triple Whale, Converge or Northbeam), update the reporting workbook, write the client update, produce the actions list. Exact campaign, exact change, why. - Through the week: make the changes, watch pacing, check feeds and Merchant Center, build new campaigns (Search, Shopping, PMax, YouTube / Demand Gen). - Client calls: sit in first, then run them.
• YouTube and Demand Gen are the main event, not a side channel. We take a brand's winning Meta ads, recut them for YouTube, and scale. Accounts have gone from YouTube at 6-12% of media mix to 13-22%, at a return that held for over a year.
• Attribution-tool numbers decide YouTube, not platform numbers. If you've only ever judged campaigns on what Google Ads says, you'll learn a different lens.
• Everything gets a number. "Performance improved" is not a finding. "NC-CPA went from £38 to £30 on the same spend" is.
• AI is part of the workflow. Reporting workbooks, data pulls and first drafts are built with Claude. You don't need to be a developer, but you need to be comfortable working this way.
• There's a dev, CRO, QA and design team behind the ads. When a landing page or a feed needs fixing, someone fixes it.

Requirements

• 2-4 years hands-on in Google Ads for ecommerce. Your hands on the account, not managing someone whose hands are.
• You've run Search, Shopping and PMax on real budgets (at least one account at $20k+/month). You've at least touched YouTube or Demand Gen and want to go deep on it.
• Comfortable in Google Sheets / Excel. You can look at eight weeks of campaign data and tell me what changed and why.
• You know what a Merchant Center disapproval is and how to fix it.
• You write clearly in English. You'll be writing to clients by week five.
• Curious, direct, not precious about being told you're wrong.

Benefits

• Direct training from someone who's done this for 13 years, on his own money and then on clients'. A team behind you. A real path: run accounts, then lead the Google / YouTube lane.