PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
Gray Media
Atlanta, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
9 hrs ago
Google Ads Specialist, Team Lead
Michigan, USA (Hybrid)
$70K/yr – $85K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a full-funnel SEM engine, driving targeted traffic and leads through paid search while owning strategy, bidding, creative tests, and conversion tracking across Google Ads, Bing, and related platforms.
- SEM strategy and campaign management across search engines.
- Conversion tracking, data analysis, and optimization cycles.
- Team leadership and cross-functional alignment with partner goals.
Job Description
Responsibilities\n
- \n
- Develop and execute effective SEM strategies to drive targeted traffic, leads, and conversions through paid search campaigns. \n
- Conduct thorough keyword research to identify high-value and relevant search terms. \n
- Create, manage, and optimize paid search campaigns on platforms such as Google Ads, Bing Ads, and other search engine advertising platforms. \n
- Monitor campaign performance, including click-through rate, conversion rate, and cost per acquisition. \n
- Perform regular analysis of campaign data to identify trends, insights, and areas for improvement. \n
- Adjust bidding strategies, ad copy, and targeting settings to optimize campaign performance and achieve objectives. \n
- Conduct A/B testing of ad copy, landing pages, and other elements to improve performance. \n
- Set up and configure conversion tracking pixels, tags, or scripts to accurately measure key conversion actions, such as form submissions, purchases, or downloads. \n
- Stay current with industry trends, best practices, and new opportunities in search engine marketing. \n
- Collaborate with the LAG team to align paid search campaigns with overall partner goals and strategies. \n
Life Advancement Group
Life Advancement Group. a faith based non-profit organization that provides highlevel digital marketing, technology and strategy solutions for pro-life pregnancycenters across the US.
Traffic Signals
Monthly Visitors
3.1K
Monthly Google Ads Budget
$349
Headcount Trend
Current headcount: ~11
Marketing Team
Marketing Team Size
4 (36% of company)
Marketing Roles Posted (Last 30 Days)
1
