Google Ads Specialist, Team Lead at Life Advancement Group | Michigan, USA | $70K/yr – $85K/yr

Google Ads Specialist, Team Lead

Michigan, USA (Hybrid)

$70K/yr – $85K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own a full-funnel SEM engine, driving targeted traffic and leads through paid search while owning strategy, bidding, creative tests, and conversion tracking across Google Ads, Bing, and related platforms.

SEM strategy and campaign management across search engines.
Conversion tracking, data analysis, and optimization cycles.
Team leadership and cross-functional alignment with partner goals.

Job Description

Responsibilities\n

Develop and execute effective SEM strategies to drive targeted traffic, leads, and conversions through paid search campaigns.
Conduct thorough keyword research to identify high-value and relevant search terms.
Create, manage, and optimize paid search campaigns on platforms such as Google Ads, Bing Ads, and other search engine advertising platforms.
Monitor campaign performance, including click-through rate, conversion rate, and cost per acquisition.
Perform regular analysis of campaign data to identify trends, insights, and areas for improvement.
Adjust bidding strategies, ad copy, and targeting settings to optimize campaign performance and achieve objectives.
Conduct A/B testing of ad copy, landing pages, and other elements to improve performance.
Set up and configure conversion tracking pixels, tags, or scripts to accurately measure key conversion actions, such as form submissions, purchases, or downloads.
Stay current with industry trends, best practices, and new opportunities in search engine marketing.
Collaborate with the LAG team to align paid search campaigns with overall partner goals and strategies.

Life Advancement Group

Life Advancement Group. a faith based non-profit organization that provides highlevel digital marketing, technology and strategy solutions for pro-life pregnancycenters across the US.

Founded in 2017

Farmington, Michigan, USA

11 employees (4 in marketing)

www.lifeadvancementgroup.org