Responsibilities

• Managing and optimising Google Ads campaigns on a day-to-day basis
• Taking ownership of campaign performance and advertising budgets
• Reviewing campaign, ad group, keyword and search-term performance
• Identifying wasted advertising spend
• Building and maintaining negative keyword strategies
• Creating and testing new campaigns, ads, keywords and targeting strategies
• Improving cost per lead while maintaining or improving lead quality
• Monitoring cost per completed sale and return on advertising spend
• Identifying opportunities to increase advertising budgets responsibly
• Managing and reviewing automated bidding strategies

Requirements

• We are ideally looking for somebody at an intermediate Google Ads / PPC level who already has genuine hands-on experience managing paid-search campaigns.
• You do not need to know everything from day one, but you should be comfortable independently managing a Google Ads account and explaining the reasoning behind the decisions you make.
• We are particularly interested in somebody who wants to continue developing their skills while taking meaningful ownership of an important acquisition channel within a growing company.
• Ideally, you will have experience with:
• - Google Ads Search campaigns
• - Keyword research
• - Search-term analysis
• - Negative keyword management
• - Creating and testing advertising copy
• - Conversion tracking

Preferred

• Experience with offline conversion tracking, CRM integrations, enhanced conversions for leads or value-based bidding would be particularly useful
• Previous experience within home security, home improvement or another lead-generation business would also be useful

Benefits

• Full-time permanent employment
• Monday-to-Friday working pattern
• Standard UK holiday entitlement
• UK bank holidays
• Primarily office-based working
• Parking available nearby, although parking is not directly outside the building
• On-site vending machine
• Opportunity to take ownership of an established Google Ads account
• Access to sales and revenue performance data rather than being measured purely on lead volume
• Opportunity to influence future advertising budgets and strategy