Responsibilities

• Develop and execute engaging organic content strategies across social media channels, including Instagram, Youtube and Facebook to boost brand visibility and engagement.
• Create high-quality visual content such as photography, graphics, and videos using Adobe Photoshop, Adobe Illustrator, and video editing tools to highlight golf swing technique, golf clubs, golf events and lifestyle moments.
• Manage social media calendars
• Conduct keyword research and utilize SEO best practices to optimize content for search engines and improve organic reach.
• Monitor social listening tools to track brand mentions, industry trends, and audience feedback; leverage insights to refine content strategies.
• Analyze web analytics through Google Analytics and web analytics platforms to measure campaign performance; adjust tactics accordingly for continuous improvement.
• Engage with followers by managing comments and messages promptly; build strong relationships with influencers, partners, and community members to expand our network.
• Oversee branding consistency across all digital assets while ensuring adherence to brand guidelines.

Requirements

• excellent understanding of social media marketing principles.
• Strong graphic design skills using Adobe Creative Suite (Photoshop, Illustrator) for creating compelling visuals.
• Video Filming and editing expertise for producing engaging video content tailored for various platforms.
• Experience with web analytics tools like Google Analytics to track performance metrics effectively.
• Familiarity with photography techniques specific to sports and lifestyle imagery; adept at capturing high-quality photos that tell a story.
• Strong proofreading skills to ensure all content is polished and error-free before publication.
• Understanding of branding principles combined with digital marketing strategies to foster brand loyalty and recognition.
• Strong golf knowledge is key to your success in this role.