Global Social Media Manager

London, UK (Hybrid)

£40K/yr – £45K/yrSenior Level1+ years expFull time

Posted 13 days ago

Job Summary

Own and execute a video-first social growth strategy across the UK and seven international markets, balancing product launches with lifestyle content to drive reach and engagement while optimizing paid social ROI.

  • Develop and calendar content for multiple markets
  • Manage paid social budget and funnel to maximize ROI
  • Build partnerships with installers, designers, and resellers

Job Description

Responsibilities

  • Drive organic growth and storytelling: Develop and deliver a dynamic, video-first content strategy and calendar for the UK and seven international markets. Balance product launches and campaigns with useful, inspiring lifestyle content that builds sustained reach, engagement and audience growth.
  • Own paid social performance: Take full ownership of the paid social budget and funnel. Test creative, formats, audiences and targeting; reallocate spend within agreed budgets; and optimise activity to maximise ROI and generate qualified quote enquiries. Work with the digital team to improve the click-to-quote journey.
  • Build high-impact partnerships: Identify, negotiate and manage collaborations with installers, interior designers and resellers, creating an ongoing library of high-quality, reusable video and photography for paid and organic channels.
  • Grow and engage our community: Be an active social seller within the trade community. Monitor industry conversations and competitor activity, engage prospective installers and nurture high-quality opportunities before handing them to the sales team.

Requirements

  • Relevant experience: Demonstrable social media marketing experience, supported by examples of leading organic and paid activity for B2C and B2B audiences across the UK and international markets.
  • Platform and algorithm fluency: A clear understanding of why content succeeds or underperforms, informed by data, audience behaviour and platform trends across TikTok, Instagram, LinkedIn and Meta.
  • Creative execution: A strong visual eye and a practical understanding of scroll-stopping hooks, formats and storytelling. Proficiency in core design and editing tools such as Canva, CapCut or Adobe is essential.
  • Data-led decision-making: The ability to implement robust tracking, interpret performance data and use insight to optimise creative, targeting and strategy against clear objectives.
  • A proactive mindset: The agility to respond to platform changes and emerging trends, translating them quickly into relevant content that remains true to our brand tone of voice.
  • Technology and AI: Hands-on experience using social media management platforms and AI-powered tools to streamline workflows, improve content production and increase the quality and consistency of output.
  • Minimum 1 years’ experience in Social Media
Warmup PLC logo

Warmup PLC

Warmup is a diverse and energetic company with meaningful ambitions to change the way we heat our homes - creating a more sustainable future for all of us. We pride ourselves on delivering the best service possible to our customers and do so by having the industry’s best people on our team. Over the past 30 years, we have grown from one building to a sprawling campus in London and from a core team of less than twenty specialists into a truly global company with hundreds of employees and thousands of retail partners. At Warmup, we work together to achieve our goals and actively nurture the personal development of all our team members. We want to hear your career goals and discover together how best to facilitate your ambitions. Our team feels proud to work in an open and thoughtful environment where their voices can be heard. Becoming a member of the team at Warmup means being a part of an optimistic culture of togetherness and big ideas.Established more than 30 years ago in 1994, the winner of the Queen's Award for Enterprise 2020 and operating in over 70 countries, Warmup is the world’s best-selling underfloor heating brand, offering a variety of underfloor heating systems, including hydronic (warm water) and electric systems. Warmup also design and manufacture unique smart, wifi thermostats for automatic heating control to help to cut down on energy bills effortlessly. Warmup’s extensive technical knowledge and innovative approach to underfloor heating allows both consumers and trade professionals to design the most efficient floor heating system that are the simplest to operate and use the least energy. Warmup offers the original lifetime warranties, alongside 24/7/365 technical support and uniquely the only national employed field engineer force.'

Founded in 1994
London, England, GBR
118 employees (8 in marketing)

Salaries

Posted range

£40K/yr – £45K/yr

Taken straight from the job posting.

Social Media median pay in the United Kingdom

£37K/yr

Most pay falls between £31K and £44K. Based on 291 salaries.

See all Warmup PLC salaries

Marketing Team

Marketing Team Size
8 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
506.9M
Monthly Google Ads Budget
$22
Traffic Source Mix
Search
4.8%
Direct
53.6%
Referral
9.6%
Social
29%
Paid
1%

Headcount Trend

Current headcount: ~118
Warmup PLC logo

Global Social Media Manager

Warmup PLC · London, UK · Hybrid