Responsibilities

• Coordinate with our Insights COE to be deeply knowledgeable around our target audience segments and inform the evolution and right-sizing of them
• Work with our global agencies to develop the Global Strategic Frameworks for our major global campaigns and present them to the markets
• Stay close to in-geo Media COE team members to ensure that locally developed media plans are aligned with global strategies and that local learnings are considered and shared across markets
• Collaborate with major media publishers/platforms and data providers to develop more innovative, differentiating and impactful ways to engage our audiences
• Inform our global learning agenda and support Global Media COE analysts in developing tests and encouraging markets to wage them
• Educate and increase understanding of media principles, strategies, trends and measurement across the marketing organization
• How you’ll do this:
• Review and enhance media briefs from Global Marketers and facilitate agency briefings
• Collaborate with cross-functional teams (e.g., Operations, Insights, Creative) to ensure that our media, creative, audience and data strategies are aligned and cohesive
• Maintain relationships with external agency partners, media networks, and social media platforms

Requirements

• Bachelor’s or Master’s degree in Marketing, Advertising, Communications or a related field
• 8+ years in digital media strategy, planning and buying
• Experience with B2B campaign strategies, KPIs and performance modeling

Preferred

• Expertise in account-based marketing, with 6sense or a similar platform
• Understanding of how B2B media and ABM platforms connect with the marketing ecosystem, including CRM, marketing automation platforms (MAP), CDPs, etc
• Knowledge of global media platforms and B2B data providers
• Prior employment with a very large matrixed organization, engaging with marketing, tech, operations, agencies and regional teams is a plus
• Past support for platform adoption, training and enablement is also a plus
• Media research & planning: e.g., GWI, IPSOS, Nielsen, Kantar
• Media buying platforms: e.g., Google Ads, LinkedIn, Meta, The Trade Desk
• ABM & B2B data: e.g., 6sense, Bombora, Foundry, D&B, Madison Logic, Spiceworks
• MarTech & AdTech: e.g., ad serving, CRM, MAP, CDPs and audience activation tech
• Strategic thinker with business acumen and creative vision

Benefits

• Lenovo’s various benefits can be found at www.lenovobenefits.com