Global Marketing Manager, Downstream – Complex Spine

Raynham, MA (Hybrid)

$102K/yr – $177K/yrSenior Level6+ years expFull time

Posted 4 days ago

Job Summary

Own and drive the commercial performance and lifecycle management for Complex Spine portfolios while leading downstream launches, market strategy, and cross-functional collaboration to enable adoption and growth.

  • Forecasting, demand planning, and pricing inputs for portfolio success
  • Launch strategies, messaging, and sales enablement for new products
  • Strategic relationships with surgeons, KOLs, and education programs to inform strategy

Job Description

Responsibilities

  • Owning commercial performance, growth strategy, and lifecycle management for assigned Complex Spine portfolios, including forecasting, demand planning, pricing inputs, and business case development.
  • Leading downstream commercialization activities for new products, enabling technologies, and portfolio expansions by developing launch strategies, positioning, messaging, sales enablement tools, and execution plans that deliver successful market adoption.
  • Building and maintaining relationships with key opinion leaders, professional societies, and commercial partners globally while leading Voice of Customer initiatives to inform product, portfolio, and commercial strategy.
  • Partnering with Professional Education to develop surgeon training programs, educational events, advisory boards, and faculty engagement strategies that support product adoption and clinical excellence.
  • Developing market segmentation, targeting, and growth strategies while monitoring market trends, competitive dynamics, procedure evolution, and customer insights to identify new business opportunities.
  • Leading and influencing cross-functional teams across Marketing, Sales, R&D, Quality, Regulatory, Supply Chain, Finance, and regional organizations to ensure execution excellence and alignment against business objectives.
  • Supporting commercial excellence through development of marketing collateral, field tools, customer-facing content, and sales enablement resources while ensuring alignment with global messaging and branding strategies.

Requirements

  • Bachelor's degree required; MBA or other advanced degree preferred.
  • Minimum of 6 years of progressive business experience required; experience in Marketing, Sales, Product Management, R&D, or Commercial Strategy preferred.
  • Minimum of 3 years of healthcare, medical device, orthopedics, spine, or related industry experience preferred.
  • Demonstrated success leading product launches, commercial initiatives, and cross-functional teams in a matrixed environment.
  • Strong business acumen with experience in forecasting, financial analysis, market modeling, and portfolio management.
  • Proven ability to influence stakeholders, build strategic relationships with surgeons and customers, and translate market insights into business growth opportunities.
  • Excellent communication, presentation, analytical, and leadership skills with the ability to work effectively across global teams and functions.
  • Ability to travel up to 40%.

Benefits

  • Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:\n\nVacation –120 hours per calendar year\nSick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year\nHoliday pay, including Floating Holidays –13 days per calendar year\nWork, Personal and Family Time - up to 40 hours per calendar year\nParental Leave – 480 hours within one year of the birth/adoption/foster care of a child\nBereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year\nCaregiver Leave – 80 hours in a 52-week rolling period10 days\nVolunteer Leave – 32 hours per calendar year\nMilitary Spouse Time-Off – 80 hours per calendar year
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Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Salaries

Posted range

$102K/yr – $177K/yr

Taken straight from the job posting.

See all Johnson & Johnson Innovative Medicine salaries

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.7 years
Marketing Roles Posted (Last 30 Days)
13

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~37.3K

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Global Marketing Manager, Downstream – Complex Spine

Johnson & Johnson Innovative Medicine · Raynham, MA · Hybrid