Responsibilities

• Collaborate with cross-functional teams to develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
• Work closely with product management to ensure product positioning, messaging, and value propositions are aligned with customer needs.
• Partner with digital marketing colleagues to implement and optimize performance across digital channels.
• Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
• Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
• Coordinate with global functions to ensure consistency with brand profiles and company standards.
• Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
• Work closely with regional marketing development managers to build and implement marketing programs within their regions.
• May perform other related duties as the need arises and/or assigned.

Requirements

• Bachelor’s degree in Life Sciences, Marketing or related field
• 4-5 years of marketing experience (biopharma/ biotech segment is a plus)
• Ability to work effectively in a matrixed organization and align strategy with stakeholders
• Knowledge of the following key competencies: value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, communication channels, channels-to-market, customer segmentation, voice of customer
• Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
• Experience developing messaging for sales and customer facing materials
• Outstanding communication skills as well as analytical, project management and planning skills necessary
• Strong business sense and customer focus
• Must be legally authorized to work in the United States without sponsorship.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
• For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards