Global Head Asset Management (AM) GTM Lead
Addison, TX (Remote)
Salary Not AvailableSenior Level7+ years expFull time
Posted 3 days ago
Job Summary
Own go-to-market strategy and cross-functional execution for strategic customers, driving adoption, pipeline growth, and revenue expansion across multiple geographies.
Job Description
Responsibilities
- Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.
- Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.
- Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking.
- Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform.
- Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.
- Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.
- Drive integration of GTM initiatives across Global Partnerships & Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.
- Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.
- Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.
- Represent the company at industry events, panels, and executive forums.
Requirements
- 7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role.
- Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.
- Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making.
- Strong analytical, communication, and storytelling skills.
- Experience in SaaS, cloud, or enterprise technology preferred.
- Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.
- MBA or equivalent advanced degree is a plus.
Preferred
- MBA or equivalent advanced degree is a plus.
- Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.
Benefits
- Senior leader level visibility and impact.
- A dynamic, collaborative environment with top-tier talent.
- Competitive compensation and benefits.
ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.
Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval
Marketing Team
Marketing Team Size
1,319 (4% of company)
Median Career Experience
20 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
18
People
HR / Recruitment
Marketing Leadership

Colin Fleming
EVP, Chief Marketing Officer
At the company for 2 years 4 months
Tracy DeGregorio
VP Marketing Data & Analytics
At the company for 10 months

Peter Russo
VP, Core Business Workflows, Product & Solutions Marketing
At the company for 4 years 1 month

Kara Callaway
VP Company Marketing
At the company for 2 years
Funding
Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago
Funding History
- Dec 2022Post IPO Equity
- Mar 2012Private Equity • $11M
- Feb 2012Private Equity • $17.9M
Traffic Signals
Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%
Headcount Trend
Current headcount: ~31.3K

















































