Global Email Campaign Manager (12 month Fixed-term Contract)

Responsibilities

• You’ll own Ooni’s global email calendar, executing our campaign rotation so our audience receives regular, high-quality communications that engage, educate and promote our products, recipes and content.
• You’ll work closely with our regional teams to understand local trading priorities, cultural nuances and market needs, maintaining separate priorities where required whilst operating within a consistent global CRM framework.
• You’ll manage customer contact strategy and campaign prioritisation, balancing commercial demand across the business with customer relevance, frequency and engagement.
• You’ll implement, oversee and quality-assure every send, ensuring emails are accessible, well designed and display and track correctly across devices and email clients.
• You’ll coordinate content and design briefs for campaigns, working with our internal creative team and external partners to ensure every email is on-brand and built to a high standard.
• You’ll develop and optimise audience segmentation and personalisation strategies, using customer behaviour, lifecycle stage, product ownership and market data to improve relevance and campaign performance.
• You’ll continually optimise campaigns to improve end-to-end conversion, from click-through to landing page and purchase, using what you learn to shape landing page content and experience with our Ecommerce team.
• You’ll manage and optimise the product feeds that power our email content across multiple markets, using Shopify, Shoptimised and other channel-relevant platforms.
• You’ll own the CRM workstream for new product launches, working closely with Product Marketing, Ecommerce and regional teams to plan and execute product teasers, announcements, launch communications and post-launch follow-up.
• You’ll manage and optimise Ooni’s core lifecycle and automated CRM journeys, including areas such as welcome, browse and basket abandonment, post-purchase, back-in-stock, loyalty, customer surveys and other triggered communications.

Requirements

• Proven experience in email marketing or CRM, with a track record of managing and executing campaigns across multiple regions.
• Proficiency with Iterable is preferred but not essential, alongside a working knowledge of HTML and CSS.
• Excellent understanding of email and CRM best practice, including segmentation, targeting, personalisation and lifecycle marketing.
• Experience managing automated and triggered CRM journeys and understanding how they contribute to retention and customer lifetime value.
• Strong experience optimising digital campaigns to improve end-to-end conversion rates and commercial performance.
• Strong project management skills, with the ability to prioritise competing requirements and meet tight deadlines in a fast-paced environment.
• Exceptional attention to detail and a commitment to high-quality content, customer experience and design.
• A solid understanding of ecommerce landing page experience and how onsite journeys affect campaign performance.
• Strong knowledge of performance metrics including CTR, conversion rate, CPA, ROAS, revenue and ROI, and the ability to translate these into clear commercial insight.
• An analytical mindset, with the ability to form hypotheses, interpret data and generate insights that improve performance.

Benefits

• Work for an employer that cares about your well-being. We’ve got private healthcare through Bupa as well as access to on-demand coaching and therapy sessions via BetterHelp.
• £500 to spend on Ooni products each year, plus 50% discount on any other Ooni products.
• £500 every year to spend on your passion – whatever that may be.
• 35 days of paid time off per year, plus an additional 5-week sabbatical when you’ve been here for 5 years.
• Access to an employee assistance programme, including on-demand coaching.
• We believe in giving back to our communities, which is why we offer every team member five paid volunteer days each year to support causes they care about.