Responsibilities

• Execute revenue and lead-generating initiatives across different geographic markets:
• Create high-quality marketing content, including email campaigns, press releases, advertisements and promotional materials, ensuring accuracy, brand consistency, and attention to detail
• Develop a thorough understanding of target audience needs, challenges, and motivations to create relevant and impactful communications
• Generate qualified leads from industry tradeshows and events
• Apply and test approved AI-driven marketing tools and practices to improve output, support pipeline growth, and enhance customer engagement
• Monitor and improve website performance, conversion rates, and support overall website health and optimization, including regular reporting and analysis
• Monitor industry trends, competitive activity, and emerging technologies
• Build relationships with industry partners, agencies, and industry associations
• Support core US-based programs (Reports, Listings, Acceptance Criteria)

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field preferred
• 3-5 years of experience in digital marketing, coordination, or program management
• Working knowledge of Google Analytics and digital performance metrics
• Solid understanding of SEO, AEO, website management, and digital best practices
• Experience with CRM and marketing automation platforms such as HubSpot or Salesforce
• Familiarity with or strong interest in AI applications for marketing
• Strong organizational, project coordination, and time management skills
• Comfortable working across teams, time zones, and cultures
• Curious about technology, data, and continuous improvement
• Building industry or B2B experience preferred