Responsibilities

• Global brand strategy and leadership - Set and communicate a clear, differentiated and long-term global brand strategy for GI asset aligned with the GI tumour strategy and broader Oncology priorities.
• Lead annual strategic and operational planning, including positioning, segmentation, customer strategy, value proposition, target market selection and lifecycle priorities.
• Generate deep customer, patient, market and competitive insights and translate them into choices that address unmet need and maximise value.
• Develop future-focused revenue forecasts and business cases informed by robust insights and sound commercial judgement.
• Represent Global Commercial in relevant Global Product Team and investment decision forums, providing commercially rigorous input to evidence generation and Phase III decisions.
• Launch excellence and market shaping - Lead global launch strategy, launch readiness and execution for Sone-Ve across priority markets, with clear milestones, decision points and performance measures.
• Develop a novel global brand campaign, clear and impactful messaging, core launch tactics and an integrated customer experience approach.
• Build distinctive market-shaping programs that increase understanding of the unmet need, CLDN18.2 testing and the evolving role of ADCs in gastric cancer.
• Engage regional and country teams early, incorporate market feedback and establish mechanisms to share learning and accelerate adoption of best practice.
• Lead agency and vendor relationships, ensuring quality, pace, compliance, value and effective use of resources.

Requirements

• Bachelor's Degree in relevant field 10+ years of relevant experience in pharmaceutical development and commercialization, with strong oncology commercial experience.
• Proven pre-launch and launch excellence capability, including creation and execution of global brand strategies and campaign.
• Strong strategic marketing, customer insight, forecasting, market research, competitive analysis, and business-case skills.
• Strong clinical and scientific acumen, with the ability to translate complex evidence into clear commercial choices.
• Demonstrated success leading cross-functional teams in a global matrix and influencing laterally and vertically.
• Strong business and financial acumen, including budget and agency management.
• Exceptional written, verbal and presentation skills, with the ability to communicate clearly to senior leaders and diverse markets.
• Enterprise mindset, high ethical standards, personal integrity, urgency, and the ability to deliver with a high degree of autonomy.
• Ability and willingness to complete a six-month rotation in China.

Preferred

• Desirable:
• GI Oncology, gastric cancer, ADC, or biomarker-driven therapy experience.
• Experience working with China, Asia or other high-growth markets.
• Previous international assignment or substantial global- regional-market experience.
• Advanced degree in business, science or related field; MBA preferred.
• Sales, customer-facing, or market access experience.
• Formal people-management experience.
• Experience supporting late-stage development, Phase III investment decisions, or lifecycle strategy.