Global Brand Manager at W. L. Gore & Associates | USA

Global Brand Manager

USA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own a global product-marketing portfolio: shape launch-ready strategies, lifecycle decisions, and demand planning while aligning regional, sales, and medical stakeholders around a clear value story.

Growth/launch: Direct go-to-market for new products with core messaging and launch cadences.
Lifecycle & demand: Manage SKU rationalization, market assumptions, and global demand planning with supply-chain alignment.
Cross-functional influence: Collaborate with Global Category Leaders, regional Brand Managers, and external partners to translate clinical data into compelling value propositions.

Job Description

Collaborate with the Regional Brand Managers to define and implement marketing strategies to maximize the utilization and financial return on current products while preparing the market for successful launch of future portfolio innovations
Partner with Global Category Leader on product roadmap development and refinement based on therapeutic, competitive, and customer insights
Collaborate with Regional Brand Managers to develop and manage the global market model, including disease state, procedure, and product dynamics.
Establish a clear brand strategy that informs commercial priorities and tactics.
Direct global go-to-market strategies for new launches, including market and customer requirements, launch cadence, core messaging, and promotional tactics.
Propose, evaluate, and execute product lifecycle management activities related to SKU rationalization, launch, and discontinuation, using market research, customer input, and internal stakeholder feedback to drive decisions.
Partner with Global Product Specialists to develop and communicate product value propositions and claims with regional partners and support integrated evidence plan (IEP) processes to develop data generation plans and priorities.
Interface with customers and key opinion leaders on product usage, therapeutic needs, and clinical research activities.
Develop and maintain an accurate global product demand plan and partner with supply chain to meet market needs while efficiently utilizing global product inventory.
Partner with internal and external stakeholders to effectively communicate commercial product value propositions and core messaging to the market.

Bachelor degree
Minimum of 4 years of product management (e.g., marketing, product specialist) experience in medical device, pharmaceutical, or life sciences industries
Experience in marketing and marketing-related business practices (marketing/business strategy, marketing planning, product management, product lifecycle management, market research, and communications)
Demonstrated experience managing multiple projects and priorities simultaneously and in ambiguous situations
Excellent written and verbal communication and presentation skills
Proactive work style, working both independently and as part of a team
Demonstrated ability to influence and integrate individuals and cross-functional teams as well as external partners (e.g., physicians) to execute against strategic plans
Ability to read, interpret, and communicate scientific or clinical publications and data
Willingness to undertake domestic and international travel, approximately 30%

MBA or other advanced degree
Knowledgeable of ascending aortic pathologies and treatment options, including open and endovascular approaches
Previous experience working closely with physicians in a global role, supporting clinical trials, launching products, and managing commercial products

Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits

W. L. Gore & Associates

3.3 Glassdoor

W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments – from outer space to the world’s highest peaks to the inner workings of the human body. With approximately 13,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $5 billion.GORE, Together, improving life and designs are trademarks of W. L. Gore & Associates.© 2024 W. L. Gore & Associates, Inc.All other trademarks are the property of their respective owners.

Founded in 1958

Newark, Delaware, USA

10K employees (555 in marketing)

www.gore.com

51% recommend to a friend

29% CEO approval