Global Brand Manager, Craft Whiskies
New York City, NY (Unknown)
Posted 4 days ago
Job Summary
Own strategic planning and NPD ownership for the American Whiskey portfolio, coordinating global and local market initiatives, including long-term forecasts, brand growth, launch plans, and localization.
- Lead global and local market strategizing, forecasting, and performance monitoring
- Drive NPD concept development, packaging and launch execution, and cross-functional teamwork
Job Description
Responsibilities
- Strategic Planning & Analysis
- Supports the annual global strategic planning process in partnership with the Global Sr. Director, including:
- Contributing to brand and market-level forecasts, leveraging internal and syndicated data sources.
- Supporting inputs for the brand Long-Term Forecast, including growth assumptions and market opportunities – considering 20 years of forecasted growth.
- Monitoring brand performance, profitability, and key market trends, highlighting risks, opportunities, and variances versus plan.
- In partnership with Senior Marketing Director, building the global market expansion plan.
- Supporting the development of category and brand growth initiatives.
- Working with local markets to identify growth opportunities, activation needs, and localization requirements.
- Developing marketing toolkits and strategic materials to guide local market execution across the marketing mix.
- New Product Development
Requirements
- 5 years of experience in brand management, marketing, or business management, ideally within beverage, spirits, premium FMCG, or a related consumer goods environment.
- Experience working on premium brands is preferred.
- Experience in Whiskey or spirits is a plus.
- Exposure to global or regional brand management is preferred.
- Experience supporting NPD, innovation, or cross-functional marketing projects.
- Undergraduate degree with emphasis in Marketing, Business, or a related field. Master’s degree is a plus.
Preferred
- Master’s degree is a plus.
- Experience in Whiskey or spirits is a plus.
Benefits
- generous employee benefits package.
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, including iconic brands like Aperol and Campari, Agave spirits such as Espolòn tequila, Whiskeys and Rum, with Wild Turkey and Appleton Estate, as well as Cognac and Champagne, including Courvoisier and Grand Marnier.The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people.The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com/enPlease enjoy our brands responsiblyCampari Group has no obligation to accept, display, review, monitor, or maintain any content posted to any Social Media Site, but does reserve the right to monitor, restrict, block, suspend, or terminate access to any Social Media Site, at any time, without notice and for any reason, in its sole discretion. We reserve the right to delete comments, images, or other posts that we deem are abusive, inflammatory, or otherwise inappropriate.
Salaries
Posted range
$101K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Funding
Funding History
- Jun 2024Post IPO Debt • $236.3M
- Jan 2024Post IPO Debt • $598.7M

























































