Responsibilities

• You will be responsible for*: This is a senior individual contributor and client-advisory role. As a GEO Strategist / Consultant, you will serve as the strategic backbone of Indegene’s Generative Engine Optimization engagements — translating client business objectives into actionable GEO strategies, defining optimization roadmaps, and advising pharma brand, digital, and medical teams on how to achieve discoverability and authority in AI-driven search ecosystems (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging LLM platforms).
• You will work closely with the leadership, account teams, and delivery squads to shape engagement strategy, design solution frameworks, lead client workshops, and ensure that every GEO engagement is grounded in pharma domain reality and delivers measurable business impact.
• Strategy Development & Client Advisory
• Develop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability.
• Conduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.
• Advise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.
• Translate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.
• Lead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.
• Solution Design & GTM Support
• Architect GEO solution frameworks for new business pursuits — defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director.

Requirements

• MBA from a premier institution (IIMs, ISB, XLRI, SPJIMR, or equivalent top-tier global business school) — strongly preferred.
• Bachelor’s degree in Engineering, Life Sciences, Pharmacy, Marketing, or a related discipline.
• Certifications in SEO/GEO, Digital Marketing, AI/ML, or Analytics (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage.
• 8+ years of progressive experience in digital strategy, SEO, content strategy, or digital marketing — with at least 3+ years in a strategic/consulting capacity.
• Minimum 1–2 years of demonstrated experience in GEO, LLM content strategy, or AI-driven search optimization.
• Strong track record of designing and executing search/digital visibility strategies for enterprise clients, ideally in a consulting or services environment.
• Client-facing credibility at the VP/Director level — comfortable leading strategic conversations with pharma brand, digital, and medical leadership.
• Experience working in matrixed organizations across capability leads, account teams, and senior leadership.
• Deep understanding of the life sciences digital ecosystem — pharma, biotech, medtech, or healthcare services.
• Familiarity with HCP engagement, DTC marketing, omnichannel pharma strategy, and MLR/MedLegal review processes.

Preferred

• MBA from a premier institution (IIMs, ISB, XLRI, SPJIMR, or equivalent top-tier global business school) — strongly preferred.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance