GEO & SEO Strategy Director

USA (Remote)

$85K/yr – $115K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive Obility's GEO and AI search program for B2B clients, shaping strategy, tooling, and delivery across research, execution, reporting, and cross-functional collaboration.

  • Design playbooks, Claude workflows, and recurring GEO deliverables.
  • Lead technical SEO initiatives and client scoping, pricing, and upsell opportunities.

Job Description

Responsibilities

  • Own Obility\'s GEO methodology and set the direction for how the agency approaches AI search
  • Build the playbooks, frameworks, and Claude workflows that the SEO-GEO team runs day to day
  • Mentor SEO strategists on GEO work and raise the baseline capability of the team
  • Partner with the Director of Growth & Operations on service design, positioning, and how we differentiate Obility in the market for GEO services
  • Help scope and price GEO work for new business, and join sales conversations where your expertise moves the deal
  • Own AI search strategy for a portfolio of B2B clients, from research and roadmap through execution and reporting
  • Monitor brand visibility and accuracy in AI Overviews, ChatGPT, Gemini, and Perplexity, then diagnose why a client is or isn\'t being cited
  • Build content designed to be retrieved and synthesized by language models as well as ranked by Google
  • Track which sources AI systems pull from in a client\'s category and work to get the client into them
  • Develop Reddit strategy: identify the subreddits that matter, understand community norms, and participate in a way that earns trust (content team supports)

Requirements

  • 6+ years of progressive SEO experience, including at least two years owning strategy for B2B or enterprise clients, ideally agency-side
  • A track record of building a program or practice around GEO, rather than running one someone else designed
  • Daily hands-on use of Claude and working knowledge of Claude Code. This is required. You should be able to walk us through workflows you\'ve built and what they replaced
  • Deep technical SEO foundation
  • Direct experience with off-site visibility work: Reddit, LinkedIn, YouTube, digital PR, review sites, or third-party placements
  • Comfort operating without a defined playbook, and the judgment to know when your test results are solid enough to act on
  • Experience mentoring or setting standards for other strategists
  • Hands-on experience with Semrush, SEOmonitor, and emerging AI visibility platforms (AirOps, Profound, Peec)
  • Familiarity with GA4, Google Search Console, Google Tag Manager, and Looker Studio
  • Strong analytical skills and comfort turning data into clear recommendations

Preferred

  • Familiarity with content management systems, especially WordPress
  • Experience with B2B buyer journeys and complex sales funnels
  • Building automations or agents that go beyond off-the-shelf tools
  • Experience contributing to new business pitches or scoping service offerings

Benefits

  • 25 paid days off in your first year and 9 paid holidays
  • Fully remote work policy, work from anywhere
  • 4.5 day work week
  • 100% employer-paid health insurance for employees
  • 100% employer-paid life insurance policy
  • 3% employer contribution to 401(k) retirement plan
  • 12-week paid family/parental leave
  • 20 days paid sabbatical after 7 years
  • Regular virtual happy hours and game sessions to help you get to know your team members
  • Once or twice yearly, in-person, company-wide get-togethers
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Obility

Obility provides individualized B2B internet marketing solutions that work. Obility specializes in large-scale SEO efforts, lead generation pay-per-click management, and site-wide conversion rate optimization. Obility also partners with traditional agencies to add internet marketing services for their clients.

Founded in 2011
Portland, Oregon, USA
28 employees (14 in marketing)

Salaries

Posted range

$85K/yr – $115K/yr

Taken straight from the job posting.

See all Obility salaries

Marketing Team

Marketing Team Size
13 (46% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
7.9K
Traffic Source Mix
Search
48.2%
Direct
32.3%
Referral
11.4%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~28
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GEO & SEO Strategy Director

Obility · USA · Remote