GEO & SEO Strategy Director
USA (Remote)
$85K/yr – $115K/yrSenior Level6+ years expFull time
Posted 2 weeks ago
Job Summary
Own and drive Obility's GEO and AI search program for B2B clients, shaping strategy, tooling, and delivery across research, execution, reporting, and cross-functional collaboration.
- Design playbooks, Claude workflows, and recurring GEO deliverables.
- Lead technical SEO initiatives and client scoping, pricing, and upsell opportunities.
Job Description
Responsibilities
- Own Obility\'s GEO methodology and set the direction for how the agency approaches AI search
- Build the playbooks, frameworks, and Claude workflows that the SEO-GEO team runs day to day
- Mentor SEO strategists on GEO work and raise the baseline capability of the team
- Partner with the Director of Growth & Operations on service design, positioning, and how we differentiate Obility in the market for GEO services
- Help scope and price GEO work for new business, and join sales conversations where your expertise moves the deal
- Own AI search strategy for a portfolio of B2B clients, from research and roadmap through execution and reporting
- Monitor brand visibility and accuracy in AI Overviews, ChatGPT, Gemini, and Perplexity, then diagnose why a client is or isn\'t being cited
- Build content designed to be retrieved and synthesized by language models as well as ranked by Google
- Track which sources AI systems pull from in a client\'s category and work to get the client into them
- Develop Reddit strategy: identify the subreddits that matter, understand community norms, and participate in a way that earns trust (content team supports)
Requirements
- 6+ years of progressive SEO experience, including at least two years owning strategy for B2B or enterprise clients, ideally agency-side
- A track record of building a program or practice around GEO, rather than running one someone else designed
- Daily hands-on use of Claude and working knowledge of Claude Code. This is required. You should be able to walk us through workflows you\'ve built and what they replaced
- Deep technical SEO foundation
- Direct experience with off-site visibility work: Reddit, LinkedIn, YouTube, digital PR, review sites, or third-party placements
- Comfort operating without a defined playbook, and the judgment to know when your test results are solid enough to act on
- Experience mentoring or setting standards for other strategists
- Hands-on experience with Semrush, SEOmonitor, and emerging AI visibility platforms (AirOps, Profound, Peec)
- Familiarity with GA4, Google Search Console, Google Tag Manager, and Looker Studio
- Strong analytical skills and comfort turning data into clear recommendations
Preferred
- Familiarity with content management systems, especially WordPress
- Experience with B2B buyer journeys and complex sales funnels
- Building automations or agents that go beyond off-the-shelf tools
- Experience contributing to new business pitches or scoping service offerings
Benefits
- 25 paid days off in your first year and 9 paid holidays
- Fully remote work policy, work from anywhere
- 4.5 day work week
- 100% employer-paid health insurance for employees
- 100% employer-paid life insurance policy
- 3% employer contribution to 401(k) retirement plan
- 12-week paid family/parental leave
- 20 days paid sabbatical after 7 years
- Regular virtual happy hours and game sessions to help you get to know your team members
- Once or twice yearly, in-person, company-wide get-togethers
Obility provides individualized B2B internet marketing solutions that work. Obility specializes in large-scale SEO efforts, lead generation pay-per-click management, and site-wide conversion rate optimization. Obility also partners with traditional agencies to add internet marketing services for their clients.
Salaries
Posted range
$85K/yr – $115K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
13 (46% of company)
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
7.9K
Traffic Source Mix
Search
48.2%
Direct
32.3%
Referral
11.4%
Social
6.4%
Paid
1.1%
Headcount Trend
Current headcount: ~28



