Responsibilities

• Advertising Strategy & Vision: Define and implement the company-wide advertising strategy, aligning it with business goals, product roadmap, and market opportunities. Identify new monetization models and advertising formats across owned digital properties (e.g., display, video, native, commerce media). Drive the long-term vision for platform advertising, balancing user experience with revenue growth.
• Business Development & Revenue Growth: Lead development of advertising partnerships with brands, agencies, DSPs, SSPs, and ad tech platforms. Own advertising revenue targets, pricing strategy, and yield management across all inventory types. Inform go-to-market strategies and programmatic monetization efforts
• Product & Platform Collaboration: Collaborate with Product and Engineering to define requirements, technology integrations, and scalable infrastructure. Partner on the launch of new advertising products, personalization engines, AI-driven targeting capabilities, and attribution models. Ensure compliance with privacy laws and advertising standards.
• Measurement, Insights & Optimization: Establish performance frameworks, KPIs, and real-time dashboards for ad revenue, user engagement, and ROI. Guide A/B testing and continuous optimization of creative formats, targeting, and ad placement. Translate insights into actionable recommendations for marketing, product, and partner strategy.
• Leadership & Organizational Development: Build, mentor, and scale a high-performing advertising organization, including sales, ad ops, partnerships, and strategy. Promote a culture of innovation, accountability, and excellence within the advertising team. Represent advertising in board-level discussions, investor relations, and corporate planning.

Requirements

• 12+ years of experience in digital advertising, media monetization, or platform strategy, with 5+ years in senior leadership roles.
• Deep experience with partnering with Brands, Agencies and Ad Tech companies.
• Experience running Retail Media Networks is a plus
• Strong track record of leading advertising strategy in tech-enabled companies (e.g., marketplaces, SaaS, mobile apps, streaming).
• An understanding of how to harness AI tools and machine learning technologies to optimize advertising performance and team efficiency.
• Excellent executive presence, communication, and storytelling skills.
• Commercially driven with a user-first approach
• Strategic and systems-oriented thinker
• Highly collaborative with strong executive influence
• Innovative, data-driven, and resilient in ambiguity

Preferred

• MBA or equivalent business/strategy training preferred, but not required.