Freelance Senior Copywriter

New York City, NY (Hybrid)

$80/hr – $95/hrSenior Level5+ years expFreelance

Posted 11 days ago

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Job Summary

Own and lead copy for critical projects and pitches while driving social content strategy across organic, paid, and cross-channel campaigns. Collaborate across departments to ensure high-impact, detail-oriented creative work and timely delivery with leadership presence in internal and client presentations.

  • Lead senior copy for major projects and pitches
  • Oversee multi-channel social content and paid media execution
  • Collaborate across teams to ensure exceptional output

Job Description

Responsibilities

  • You’re the first person the CD turns to in a brainstorm or to lead copy for critical projects and new business pitches.
  • When it comes to social media you are fluent and prolific—organic and paid, concept and execution.
  • You’re current with/ahead of cultural, creative, and industry trends.
  • You can juggle multiple projects at once while maintaining attention to detail and the highest creative standards.
  • You are comfortable and persuasive when presenting work to internal and client audiences.
  • You strategize with internal team members to anticipate problems, analyze solutions, identify alternatives, and suggest recommendations.
  • You collaborate with other departments, account management, strategy, and clients to ensure extraordinary work.
  • You delegate and share tasks/responsibilities to improve project output.
  • You lead by example, providing solutions, and giving/receiving constructive feedback with grace.
  • As a senior creative, you take ownership of and responsibility for every project you touch.

Requirements

  • Advertising/Marketing Agency experience is required.
  • 5+ years in advertising copywriting (or equivalent quality of creative work).
  • Strong strategic and conceptual skills.
  • Work spanning cross-channel ad campaigns, with depth in digital, social, and motion.

Preferred

  • Experience in the mattress/sleep industry, sleep wellness, and/or CPG is preferred.
  • Bonus points for experience with highly technical product features and benefits.
  • Portfolio should demonstrate digital/social (including paid) and UGC-style content, as this role is responsible for creating consumer-facing content across digital, social, video, and other platforms.
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thelab

thelab is a performance-driven agency that helps leading brands evolve to win. Our collective of designers, writers, technologists, strategists, creators & big thinkers collaborate with our clients & agency partners to deliver work that connects. We provide a tailored approach that works across our key areas of expertise to provide the best combination of services and support for every project. INSIGHTS: We ground our work in the needs, expectations, and goals of our clients’ customers at every stage.- Consumer Segmentation- Journey Mapping- Quantitative & Qualitative Research- Target Profiling & Personas- User Testing & Heat Mapping- SEO & SEM- Social Media StrategyCREATIVE: We’re experts at engaging audiences through captivating visuals, compelling storytelling, and innovative design. - Accessibility Compliance - Competitive and Performance Audits - Big Swing Concepting- Brand Development- Content Strategy & Creation- Creative Strategy & Direction- Design Systems- E-commerce- Paid & Owned Social- Performance Creative Programs- Messaging Strategy & Copywriting- Motion & Editing- UI/UX DesignTECHNOLOGY: We build platforms, databases, and experiences that surprise, delight, and connect customers more deeply with brands they care about. - Analytics Configuration - AI-powered Feature Development- CMS Implementation- Full Stack Engineering- Full Scale Re-Platforms- Front/Back End Development- Manual & Automated Development- Responsive DevelopmentFind us in New York City, Los Angeles, Istanbul, & Sydney—let’s chat.

Founded in 2002
Brooklyn, New York, USA
150 employees (55 in marketing)

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
33.1%
Direct
43.2%
Referral
6.4%
Social
15.6%
Paid
1.4%

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size
15 (10% of company)
Median Career Experience
6.5 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
4