Responsibilities

• Use data and industry knowledge to discover, vet, and identify campaign appropriate influencers, while balancing a deep understanding of brand objectives
• Develop strategies, project campaign timelines, and support in the creation of comprehensive presentations that detail campaign objectives, tactics, rationale, strategy, budget allocation, influencer selection and all relevant documentation (research, content samples, data analysis, competitive overview, etc.)
• Own internal and external communications with content creators, clients, and department team liaisons
• Secure and develop long-standing relationships with influencers. Own outreach to talent agencies aiming to work with influencers they represent to generate interest in ION campaigns
• Provide client guidance and expertise to outline influencer selection, execution details, and timeline
• Manage client feedback/expectations and implement any updates and revisions required to secure content approvals. Understand producer role in evaluating influencer content for best chance of performance success
• Anticipate potential program and/or relationship hurdles to navigate preemptively and appropriately
• Provide clients with comprehensive campaign analysis documentation and reports that evaluate all relevant performance criteria
• Manage influencer invoicing and payment workflow to ensure timely influencer payments

Requirements

• 3+ years of influencer campaign experience
• Expertise with global gaming, tech, entertainment influencer programs a plus
• Fluency with all major social media platforms (TikTok, YouTube, Twitch, Instagram, Twitter/X, Snapchat, LinkedIn. International platforms like Weibo a plus)
• Very informed on what’s culturally trending and influencers on the rise
• A demonstrated track record of managing influencers and developing large scale, always on influencer programs
• Great strategic thinking, analytical and problem-solving skills
• Available for travel
• Highly organized, with attention to detail and time management skills with experience and openness to working collaboratively on a team
• Fantastic communication skills and an ability to counsel a range of influencers on campaign needs and coach clients on influencer needs
• Maintain industry knowledge of the influencer space, technologies, disclosure requirements, terms, trends, costs and innovations
• Digitally savvy with Microsoft Office suite proficiency

Preferred

• Global gaming, tech, entertainment influencer programs a plus
• International platforms like Weibo a plus