Responsibilities

• Partner closely with new franchisees as they approach their opening date, walking them through the Franchise Marketing Playbook.
• Ensure with HQ Marketing the setup of local digital listings, including Google Business Profiles and initial directory listings.
• Assist franchisees in ordering pre-approved Pre-Opening collateral, signage, and localized print materials.
• Serve as a Marketing liaison for openings, supporting franchisees with access to Marketing materials, press releases, and digital assets, as needed.
• Ensure that franchisees are equipped to execute their community outreach, VIP previews, and local partnership initiatives to drive day-one foot traffic.
• Provide hands-on Marketing support during the critical first 90 days of a new boutique’s operation.
• Monitor early performance metrics, local reviews, and social engagement to help the Franchise Marketing Operations Manager identify areas where the franchisee might need additional Marketing coaching.
• Assist in rolling out seasonal or localized Marketing activations designed to turn first-time visitors into loyal, repeat customers.
• Act as a friendly, responsive point of contact for new franchisees regarding basic Marketing questions, training, and material requests.
• Maintain and update internal tracking systems and project management tools so HQ always has visibility into the Marketing readiness of the next wave of store openings.

Requirements

• Experience: Minimum of 2+ years of professional experience in Marketing, Marketing Operations, or Project Management.
• Organizational Skills: Exceptionally detail-oriented with a proven ability to manage multiple timelines, checklists, and projects simultaneously without letting things fall through the cracks.
• Communication: Outstanding written and verbal communication skills. You are patient, empathetic, and professional, especially when helping non-marketers (franchise owners) navigate new systems.
• Tech-Savvy: Comfortable navigating project management tools (e.g. Wrike) and CRM platforms (e.g. Hubspot).

Preferred

• Franchise or Multi-Unit Experience (Highly Preferred)
• Consumer Retail Experience (Highly Preferred)