Responsibilities

• Marketing dashboard — build and maintain a single source of truth across all channels (Yelp, Thumbtack, LSA, SEO, Google Maps). This is the primary 90-day deliverable.
• Channel performance analysis — track metrics across all active channels, identify where budget should move, and deliver clear weekly/monthly reports to the founder.
• SEO agency management — own the bi-weekly syncs and monthly reporting relationship with the external SEO agency. Review their outputs, hold them accountable to KPIs, and flag gaps.
• Email marketing — contribute to email strategy and content direction (currently handled internally; this person brings structure and a strategic layer).
• Website CRO — WordPress site is managed by the agency, but you'll identify A/B testing opportunities, propose conversion improvements, and track results. No redesign — focused iteration.
• Budget recommendations — analyse which sources are performing, where CPL is too high, and where to reallocate. Budget decisions are approved by the founder; you bring the data and the case.

Requirements

• Proven experience in growth marketing or digital marketing, ideally for a local services, home services, or multi-location business
• Strong working knowledge of SEO tools (e.g. SEMrush, Ahrefs, Google Search Console)
• Comfortable with Google Analytics / GA4 and building performance reports
• Experience with at least one of: Yelp Ads, Thumbtack Pro, Google LSA
• WordPress familiarity — enough to run A/B tests and make CRO recommendations
• Available for PST 9am–12pm overlap daily (full async outside of that window)
• Fluent English — written and spoken

Preferred

• Background in moving, cleaning, landscaping, or other local home services
• Experience managing multi-location brands across US markets
• Familiarity with call tracking tools (e.g. CallRail)
• Prior fractional or consulting engagements (multiple clients simultaneously)

Benefits

• Fractional engagement starting at 15–20 hours per week, with a clear and expected path to full-time conversion within 3 months based on performance and mutual fit.
• Fully remote work. You may be based in almost any country or city — all we need is a great internet connection, a reliable setup, and availability from 9 am to 12 pm Pacific Time on weekdays.
• Direct access to the founder. You will work closely with Vlad, report directly to him, and have real influence over growth strategy across five US markets. No layers, no bureaucracy.
• Ownership from day one. You will not be executing someone else’s plan — you will be building the reporting framework, shaping the channel strategy, and running experiments with meaningful budget implications.
• A business with real traction. Royal Moving & Storage has a strong organic presence and zero dependency on PPC. The foundation is solid — your job is to scale it.
• Salary is paid in USD, your expectations will be discussed during the interview.