Responsibilities

• Stand as the marketing lead for TA, across all lines of business, building key relationships with collaborators while representing marketing to the organization.
• Employing insights and intelligence on fleet growth opportunities, support the adaptation and development of annual plans, product and offer strategies & activation toolkits into marketing plans that will drive engagement and sales growth.
• Align and integrate with all business teams to protect and grow volume and margin with both foundational and differentiated offers and programs.
• Lead B2B segmentation in partnership with global marketing team, including insight mining, and insight articulation to broader business interested parties. Ensure key collaborators are familiar with and versed in fleet and ABM segmentation, their insights, and opportunity potential.
• Work directly with Fleet Sales teams to sell-in and ensure their consistent engagement and execution of branded B2B programs and offers across all customer segments.
• Represent the voice of the pro driver and fleet customer during the creation of B2B and B2C marketing offers and programs to ensure optimal customer consensus and execution.
• Monitor and manage performance for all marketing programs, including fostering of key vendor/partner/agency relationships.
• In close collaboration with the Hub and other key team members, manage the adaptation of offers, programs, digital assets, creative content marketing materials and claims, so they’re relevant and impactful for pro drivers and fleets.
• Responsible for the value proposition of customer-facing engagements, events, and marketing materials.
• Coordinate, manage and deliver in-person activities, events, and sales enablement initiatives for customers and consumers, ensuring timely and impactful engagement with the correct content, materials and toolkits. Also, if any issues do occur then support in addressing them and developing resolutions across multiple interested parties.

Requirements

• 7+ years’ experience in marketing, partner management, or sales enablement, preferably in a multi-national matrix organisation.
• Great analytical skills to gather insights and track performance metrics.
• Strong communication and relationship management skills to engage effectively with customers and internal teams.
• A proactive approach to problem-solving, with the ability to adapt to changing priorities.
• Confidence in making decisions within the guidelines of the process, as well as finding opportunities to remove bottlenecks, ease the process or improve efficiency, without compromising quality
• Ability to identify patterns that could indicate a recurring issue in the process, and confidence in proposing potential solutions or calling out to your leadership.
• Strong project management skills, essential for the successful delivery of the role’s deliverables, combined with a customer-obsessed, value-driven approach that consistently prioritizes the customer while delivering long-term business impact.
• Proven business insight and digital expertise to drive innovation and strategic decision-making
• Data Analysis
• Customer Journey Mapping

Benefits

• Flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
• Health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability