Financial Services Content Copywriter (6 Month Contract)

USA (Hybrid)

$40/hr – $43/hrMid Level3+ years expContract

Posted 4 weeks ago

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Job Summary

Own the SEO-driven content engine for organic growth, paid support, and AI discovery with ownership of blogs, landing pages, and ads that drive qualified leads.

  • Own content across blogs, landing pages, and website experiences to hit demand and lead-gen goals.
  • Drive SEO, AEO, and GEO strategies to perform in traditional search and AI discovery.
  • Coordinate with performance marketing to align content, landing pages, and ad messaging for conversion.

Job Description

Responsibilities
  • We are building a high-performance, full-funnel lead engine and are looking for a highly productive SEO & Content Copywriter to own the creation and optimization of content that drives organic traffic, supports paid media campaigns, and generates qualified leads.
  • This role will be responsible for executing content across blogs, landing pages, paid media, and website experiences.
  • You will leverage SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) best practices to ensure content performs across traditional search engines and AI-powered discovery platforms.
  • Plan and execute performance marketing campaigns across paid digital channels
  • Write and publish approximately 10+ high-quality blog articles per week, that are aligned to business objectives and search demand
  • Research client personas such as retirees, corporate executives, small business owners, high-net-worth and ultra-high network individuals, individuals in transition and more, among others and cover financial services topics related to those audiences as needed
  • Create compelling landing page copy that improves engagement and conversion rates
  • Develop paid advertising copy across Google Ads, LinkedIn, Meta, display, and retargeting campaigns
  • Refresh, expand, and optimize existing blog content to improve rankings, traffic, and lead generation
  • Create website copy, lead magnets, email nurture content, and other marketing assets as needed
Requirements
  • 3–5+ years of experience in content marketing, SEO copywriting, content strategy, or digital marketing
  • Experience working in Financial Services or Wealth Management Required
  • Proven ability to produce large volumes of high-quality content while maintaining accuracy and consistency
  • Strong copywriting skills with experience writing for both lead generation and brand awareness objectives
  • Deep understanding of SEO best practices, keyword strategy, and on-page optimization
  • Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
  • Experience using SEO tools such as SEMrush, Google Search Console, GA4, or similar platforms
  • Ability to write conversion-focused landing pages and digital advertising copy
  • Strong analytical skills with the ability to interpret content performance data
  • Excellent project management, organizational, and editing skills
  • Experience working in financial services, wealth management, professional services, or regulated industries is preferred
Preferred
  • Experience working in financial services, wealth management, professional services, or regulated industries is preferred
Hightower Advisors logo

Hightower Advisors

4.0 Glassdoor

Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations and family offices, as well as 401K consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of “well-th. rebalanced.” Based in Chicago with advisors across the U.S., the firm operates as a registered investment advisor (RIA). Learn more about Hightower’s collaborative business model at www.hightoweradvisors.com.

Founded in 2008
Chicago, Illinois, USA
622 employees (38 in marketing)
76% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
29.5K
Monthly Google Ads Budget
$170.9K
Traffic Source Mix
Search
23%
Direct
66.4%
Referral
9.4%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~622

Marketing Team

Marketing Team Size
34 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$645M
Last Raise
$100M
Private Equity, 5 years ago

Funding History

  • Dec 2020
    Private Equity
  • Oct 2017
    Private Equity • $100M
  • Apr 2017
    Debt Financing • $245M

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