Field & Partner Marketing (US/Canada)
USA (Hybrid)
Posted 2 months ago
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Job Description
Description
Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders.
Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities.
Partner with internal stakeholders to ensure alignment between marketing activities and business goals.
Own end-to-end planning and execution of in-person and virtual events, including:
- Venue sourcing
- Vendor management
- Catering coordination
- A/V management
- Event signage and branded materials
- Swag and promotional assets
Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences.
Manage event budgets, purchase orders, vendor reconciliation, and expense tracking.
Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event.
Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization.
Collaborate with channel and alliance partners to develop and execute joint marketing programs, including:
- Webinars
- Workshops
- Co-branded campaigns
- Partner-led events
Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals.
Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery.
Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.
- 3–5 years of experience in field marketing, partner marketing, event marketing, or campaign management within B2B technology or SaaS environments.
- Experience managing end-to-end event logistics and field marketing activations.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Experience collaborating with sales teams, channel partners, and cross-functional stakeholders.
- Excellent communication and stakeholder management abilities.
- Ability to work independently while operating effectively in collaborative, fast-paced environments.
- Experience managing budgets, vendors, and event reporting metrics.
- Willingness and ability to travel for regional events as needed.
- Experience supporting partner/channel marketing initiatives within enterprise technology organizations.
- Familiarity with CRM and marketing automation platforms.
- Experience measuring pipeline impact and marketing performance metrics from events and campaigns.
- Knowledge of the Canadian market.
- Bilingual proficiency in English and French is considered an asset.
- Experience supporting both virtual and in-person event programs.
Key Responsibilities
Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders.
Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities.
Partner with internal stakeholders to ensure alignment between marketing activities and business goals.
Own end-to-end planning and execution of in-person and virtual events, including:
- Venue sourcing
- Vendor management
- Catering coordination
- A/V management
- Event signage and branded materials
- Swag and promotional assets
Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences.
Manage event budgets, purchase orders, vendor reconciliation, and expense tracking.
Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event.
Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization.
Collaborate with channel and alliance partners to develop and execute joint marketing programs, including:
- Webinars
- Workshops
- Co-branded campaigns
- Partner-led events
Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals.
Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery.
Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.
About Algomarketing®
At Algomarketing, we help marketing teams do more.We work with high-growth and enterprise B2B companies to scale marketing execution through AI-proficient talent who integrate seamlessly with internal teams. Whether it’s demand generation, campaign ops, or marketing systems, our Algos bring the expertise, flexibility, and innovation to keep things moving.We know the challenges: hiring freezes, bandwidth gaps, evolving tech stacks, and the pressure to deliver - fast. That’s why we take a consultative approach, aligning closely to your objectives and getting up to speed quickly.Our team spans 35+ countries across 6 continents, ready to embed wherever your teams are - regional hubs, global offices, or fully remote. We empower global marketing at scale.Want to see what that looks like in action?Explore our customer stories to see how we’ve helped some of the world’s leading brands deliver faster, smarter marketing execution.Algomarketing. Talent-ready. Future-ready.
