Responsibilities

• Drive regional MQLs and pipeline growth by owning field and partner marketing outcomes across their assigned region.
• Lead regional go-to-market priorities, aligning field programs and partner initiatives to generate MQL contribution and brand impact.
• Manage the advertising and events budget.
• Own the end-to-end ideation, planning and execution of marketing events that build brand awareness and generate pipeline. This includes full lifecycle event management - from concept and strategy through to budgeting, messaging, contract negotiation, vendor management, site selection, agenda planning, logistics, on-site execution and post-event evaluation.
• Ensure events are integrated with omnichannel campaigns to drive awareness, enquiries and revenue, while coordinating closely with sales and marketing stakeholders.
• Identify the most effective marketing channels, value propositions and calls to action for target audiences.
• Ensure messaging aligns with the wider marketing strategy and supports integrated campaigns across events, webinars, email and social.
• Partner closely with Sales, Marketing and Product teams to plan campaigns, develop event concepts and deliver initiatives that support pipeline generation and product launches.
• Build and manage relationships with industry associations, partners, publications and event suppliers. Identify new partnership opportunities and oversee Simpro’s presence at relevant industry events, including speaking and sponsorship opportunities.
• Define, track and report on campaign and event performance, measuring ROI and identifying opportunities to optimise future initiatives.