Develop and execute advertising and partnership strategies with industry associations, publications and media outlets. Contribute to the wider marketing strategy and take ownership of delivering key business outcomes. Manage the advertising and events budget. Own the end-to-end ideation, planning and execution of marketing events that build brand awareness and generate pipeline. This includes full lifecycle event management - from concept and strategy through to budgeting, messaging, contract negotiation, vendor management, site selection, agenda planning, logistics, on-site execution and post-event evaluation. Ensure events are integrated with omnichannel campaigns to drive awareness, enquiries and revenue, while coordinating closely with sales and marketing stakeholders. Identify the most effective marketing channels, value propositions and calls to action for target audiences. Ensure messaging aligns with the wider marketing strategy and supports integrated campaigns across events, webinars, email and social. Partner closely with Sales, Marketing and Product teams to plan campaigns, develop event concepts and deliver initiatives that support pipeline generation and product launches. Build and manage relationships with industry associations, partners, publications and event suppliers. Identify new partnership opportunities and oversee Simpro’s presence at relevant industry events, including speaking and sponsorship opportunities. Define, track and report on campaign and event performance, measuring ROI and identifying opportunities to optimise future initiatives.