Responsibilities

• Role Summary: Reporting to the Director of Marketing, the Field Marketing Strategist serves as a critical link between corporate marketing and our sales and specialist teams. They are responsible for supporting the development and execution of the marketing plan for [insert product segment] products and services, which support the sales and business initiatives related to these product lines and categories.
• Act as the bridge between marketing, sales, and key suppliers within the business area; coordinate efforts and maintain active communication with internal customers and external vendor partners to ensure planning and success of marketing programs and projects.
• Collaborate with suppliers to understand strategic priorities and new campaign content and product/service launch plans; ensure awareness within the field organization and work with field teams to identify fit and function as part of their overall growth plans.
• Using vendor information and field initiatives, partner with sales and specialist stakeholders to define annual marketing plans and priorities that support revenue generation for the [insert product segment] business across regions.
• Collectively develop a commercial plan for the year by segment and/or vendor; work with the field to build out initial plan ideas, fully defining for the marketing department what is to be done and coaching as needed; feed the plan into the appropriate Marketing Department queue in a timely and vetted manner and help maintain updates throughout the year as priorities shift.
• Maintain working relationships with sales managers, specialist teams, supplier teams, and the marketing team overall.
• Where applicable, liaise with product and service specialists to understand offerings, customer segments, industries, personas, and value propositions; develop deep knowledge in your dedicated area to help drive more effective messaging and content creation.
• Serve as the first point of contact for marketing-related questions and requests in the field; capture and prioritize feedback from the field on marketing campaigns and events and take appropriate action.
• Work closely with identified key suppliers’ marketing plans; understand available content and suggest assets to leverage; communicate progress and ensure commitments are met accurately and on time; support Marketing Communications by advising of changes to supplier authorizations or branding and assisting with content development and deployment as needed.
• Supplement event definition, planning, and execution—both in-person and virtual—as needed to support the marketing events lead.

Requirements

• Work Experience: 3 years of marketing experience or closely related field.
• Education: Bachelor’s degree in marketing or similar field, a technical degree, or equivalent experience.
• Analytics/Computer Skills: High competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook; knowledge of digital communication channels, omnichannel campaign execution, and measurement practices.
• Organizational Skills: Strong organizational skills with the ability to coordinate many moving pieces; able to manage multiple projects simultaneously in a dynamic environment.
• Cross-functional Skills: Embodies a learning mindset; team-oriented with ability to work well with diverse cross-functional groups; strong collaboration skills to brainstorm, share ideas, and influence key stakeholders across business groups, marketing, sales, and supplier teams.
• Communication Skills: Strong written and verbal communication and presentation skills; comfortable presenting to small and large groups; comfortable leading meetings and influencing individuals and groups to drive consensus and action.
• Physical, Mental and Visual Skills: Ability to see, talk, and hear; ability to sit for 8 hours a day.
• Physical Environment: Normal office environment.
• Travel: Occasional travel.

Preferred

• Work Experience: Background in B2B technical marketing, ideally within industrial markets; experience working with identified vendor or solution sets; experience in electrical or industrial distribution is a plus.
• Software/Computer Skills: Experience working in marketing automation platforms.