Responsibilities

• Elevate the Retail Experience
• - Own how PAX shows up across dispensaries, including merchandising, product visibility, displays, fixtures, signage, POS materials, and other in-store touchpoints.
• - Build a regular market visitation cadence, audit execution, and work directly with retail partners to resolve gaps.
• - Partner with Sales to prioritize accounts and deploy field resources where they can have the greatest impact on awareness, velocity, and sell-through.
• - Support product launches, promotions, and priority campaigns with consistent retail execution.
• - Monitor competitive activity and retail trends, translating field observations into recommendations for Sales and Marketing.
• Lead the Field Team
• - Own the PAX Brand Ambassador program, including recruiting, onboarding, training, scheduling, and ongoing management.
• - Set clear brand standards for how ambassadors represent PAX with consumers, budtenders, and retail partners.
• - Equip the field team with the product knowledge, tools, talking points, and materials needed to educate consumers and drive conversion.

Requirements

• 5 to 7+ years of experience in field, retail, or experiential marketing for a consumer brand.
• Demonstrated success planning and executing retail programs, activations, and events.
• Strong relationship-building skills across sales, retail, vendors, and external partners.
• Excellent project management skills, with attention to timelines, logistics, and budgets.
• Experience gathering market feedback and translating it into useful business insights.
• Strong written, verbal, and presentation skills.
• Comfort working independently and spending significant time in market, including occasional evenings, weekends, and travel.
• Experience in cannabis, CPG, beverage alcohol, consumer electronics, wellness, or another regulated consumer category is strongly preferred.
• Familiarity with licensed retailers, cannabis consumers, and state-specific compliance.
• Genuine enthusiasm for cannabis and creating exceptional consumer experiences.