Execute and shape the regional event and ABM program, partnering with Field Marketing and the broader GTM team.

• Execute and shape the regional event and ABM program, partnering with Field Marketing and the broader GTM team.
• Plan, coordinate and execute regional events such as 3rd party conferences, in-person happy hours, roadshows and roundtables often with Partners (ISVs, IBM and Global Providers).
• Manage event logistics including (but not limited to) venue selection, swag, prize draws and promotional materials.
• Collaborate with the design team to develop compelling event collateral, including signage, handouts, and social media assets.
• Manage the relationship with our event related vendors, such as the swag vendor.
• Coordinate pre- and post-event activities including social media strategy, lead capture, and lead upload.
• Partner with the SDR team to ensure reps are fully briefed and prepared to follow up effectively and maximize ROI.
• Track campaign success and ROI
• Regularly analyze market trends and competitor activity to identify new event formats, ABM strategies, and emerging engagement models.
• Proactively experiment with AI tools and emerging tactics to sharpen ICP targeting and drive process efficiencies.