Responsibilities

• Actively promote and distribute Alani at designated events, trade shows, festivals, and other high-traffic locations.
• Engage with consumers and provide product information to highlight the benefits and unique selling points.
• Encourage product trial by offering samples and creating a positive, memorable experience for potential customers.
• Embody the brand's values, personality, and mission to foster a strong connection with the target audience.
• Dress in accordance with the brand guidelines to create a professional and approachable appearance.
• Use your interpersonal skills to build relationships with consumers and potential brand advocates.
• Be knowledgeable and comfortable overcoming objections with the consumer, and answer their product questions
• Treat the branded sampling vehicle with care, both on and off the road; Maintain the upkeep and premium appearance inside and outside the vehicle.
• Assist in the planning and execution of promotional events to ensure seamless operations and a successful outcome.
• Coordinate with event organizers, vendors, and other team members to optimize brand visibility and maximize consumer engagement.

Requirements

• Must be 21 years of age or older
• Willingness and flexibility to adapt to changing business needs and deadlines.
• Have a clean driving record (valid state driver’s license and MVR check required)
• Able to stand for extended periods of time.
• Able to lift 25lbs consistently.
• Outstanding communication and interpersonal skills to effectively engage with diverse audiences.
• Energetic, outgoing, and approachable demeanor to attract and retain customer interest.
• Strong organizational abilities to manage event logistics and maintain supplies efficiently.
• Ability to work flexible hours, including evenings, weekends & holidays to accommodate event schedules.
• Must be able to attend and actively participate in 1-2 team meetings per month.

Preferred

• High school diploma or equivalent; additional education or relevant certifications are a plus.
• Previous experience in promotional events, customer service, or brand ambassador roles is a plus.