Responsibilities

• Design, execute, and measure a comprehensive field and events strategy that supports pipeline generation, customer engagement, and brand awareness.
• Align events and field programs with ABM and other GTM strategies, ensuring measurable impact on sales outcomes.
• Build the regional, conference, and association plan that aligns events and field programs to measurable impact on sales outcomes.
• Own end-to-end planning, logistics, and execution of virtual and in-person events, including trade shows, conferences, executive briefings, roadshows, and webinars.
• Manage vendor relationships, negotiate contracts, and oversee all event production details to deliver high-quality experiences on budget and on schedule.
• Collaborate closely with sales, demand generation, and account teams to ensure events are fully integrated into pipeline-building campaigns.
• Own pre-event enablement, campaign planning and post-event insights to optimize lead follow-up and revenue contribution.
• Partner with demand generation and content teams to integrate events into broader multi-channel campaigns, ensuring consistent messaging and nurture paths.
• Use events to activate target account programs, supporting ABM campaigns and key vertical initiatives.
• Define success metrics for each event and program, track ROI, and provide actionable insights to continuously improve engagement, lead quality, and revenue impact.

Requirements

• 5+ years of proven experience planning, executing, and measuring field and event marketing programs that drive pipeline and revenue growth in a B2B environment.
• Experience collaborating closely with sales teams to align event strategy with pipeline goals and ABM programs.
• Strong project management skills with the ability to execute multiple complex programs simultaneously.
• Exceptional strategic thinking, with the ability to translate business goals into measurable event and field initiatives.
• Track record of managing budgets and vendors, negotiating contracts, and maximizing ROI on events.
• Proficiency with marketing technology and event platforms (Salesforce, Marketo, HubSpot, Zoom/Webex, or similar).
• Excellent analytical skills with the ability to translate data into actionable insights and reports.
• Strong organization and communication skills, with the ability to influence and collaborate across multiple functions.
• Thrives in fast-paced, high-growth environments with evolving priorities and tight deadlines.
• Bachelor’s degree in Marketing, Communications, a closely related field or relevant experience.

Benefits

• flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.