Field Activation Specialist

Dallas, TX (On-site)

$50K/yr – $71K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive field sales and on-site activations for Yerba Madre with a distributor-oriented, market-first focus and a strong emphasis on new accounts and local events.

  • Own field sales, distributor relationships, and market KPIs to hit monthly plans.
  • Must-have: 3+ years in DSD beverage sales or related field marketing.
  • Standout: Brand mission focus (Regenerative Organic Certified, B Corp) and grassroots activation scope.

Job Description

Responsibilities

  • Field Sales and Execution (70%)
  • Work from a clear calendar of priorities and objectives aligned with monthly business plans.
  • Partner with distributor teams (DPMs) to build collaborative, productive relationships and elevate market performance.
  • Track progress against KPI metrics and incentive programs.
  • Expand presence in On-Premise accounts to increase awareness and sampling opportunities.
  • New Business Development:
  • Identify and help open new accounts through your own outreach and in partnership with distributor reps.
  • Support key retailer activations and sampling programs to strengthen local retailer relationships.
  • Retail Standards:
  • Use Karma to support and track in-store promotions and display execution; conduct store audits regularly.

Requirements

  • Associate or bachelor’s degree
  • 3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
  • 1-2 years of experience in field marketing preferred
  • Current Driver's License with clean driving record and meet DOT driving standards
  • Demonstrated proven success in sales and account management growth in a customer/consumer facing business
  • The ability to thrive in a highly competitive field sales environment
  • Must be able to work independently and be able to travel regularly
  • Must have a reliable vehicle and smart phone
  • Must be insurable by the company's automobile insurance carrier
  • Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
  • Proficient in MS Office
  • Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
  • Embody the Yerba Madre Mission, Vision and Values

Nice To Have

  • 1-2 years of experience in field marketing preferred
  • 3+ years of related sales experience in DSD (direct store delivery) beverage is preferred

Benefits

  • a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off
  • opportunities for career growth and advancement within our team
Yerba Madre logo

Yerba Madre

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven RegenerationTM model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic CertifiedTM Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Founded in 1996
Sebastopol, California, USA
257 employees (30 in marketing)

Traffic Signals

Monthly Visitors
91.7K
Monthly Google Ads Budget
$4.9K
Traffic Source Mix
Search
60.3%
Direct
33.4%
Referral
4%
Social
1.5%
Paid
0.7%

Headcount Trend

Current headcount: ~257

Marketing Team

Marketing Team Size
29 (11% of company)
Marketing Roles Posted (Last 30 Days)
1