Fab Lab Student Assistant (Marketing/Outreach)

Turlock, CA (Unknown)

Salary Not AvailableIntern/New GradTemporary

Posted 9 days ago

Job Summary

Own the department's multimedia content strategy and social media presence, leading content creation for events and outreach, managing content calendars, and analyzing engagement.

  • Produce graphics, photos, video, and copy across campus channels and events.
  • Plan, schedule, publish, and monitor content while tracking analytics to drive engagement.

Job Description

Responsibilities

  • Create compelling multimedia content, including graphics, photography, video, and written content for departmental social media platforms, digital communications, and marketing materials while maintaining university branding standards.
  • Capture, edit, and produce photo and video content for events, student activities, workshops, Warrior Wednesday, Annual Maker Symposium, New Student Orientation (NSO), and other departmental and university events.
  • Assist with planning, scheduling, publishing, and maintaining content using Outlook, Warrior Life, and 25 Live.
  • Manage departmental social media accounts by monitoring engagement, responding appropriately to comments and messages, tracking analytics, and recommending strategies to improve audience engagement and content performance.
  • Represent the department during recruitment activities and other outreach events by staffing information tables, engaging prospective and current students, and promoting departmental programs and services.
  • Assist with the planning, promotion, setup, execution, and breakdown of workshops, outreach events, tabling activities, and special events while documenting activities through photography and video.
  • Maintain organized digital asset libraries and assist with website updates, newsletters, and other digital communications as assigned.
  • Research emerging social media trends, digital marketing strategies, and platform best practices to recommend innovative content ideas.
  • Ensure all digital content complies with university branding, copyright, accessibility, and communication standards.
  • Attend required training and occasional evening events.

Requirements

  • Must be enrolled as an undergraduate student in a minimum of six (6) units during the Fall and Spring semesters.
  • Ability to work independently and collaboratively in a team environment.
  • Ability to represent the department and the university professionally in both digital and in-person settings.
  • Ability to follow safety procedures and work responsibly with minimal supervision.
  • Demonstrated commitment to providing excellent customer service in a collaborative and inclusive learning environment.
  • Undergraduate students must be registered/enrolled in a minimum of six (6) Fall/Spring units.

Preferred

  • Experience creating and managing content for organizational, campus, nonprofit, or business social media accounts.
  • Proficiency with Adobe Creative Cloud applications or similar graphic design and video editing applications.
  • Strong photography, videography, and video editing skills, including experience creating engaging short-form content for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
  • Knowledge of current social media trends, platform algorithms, audience engagement strategies, and digital marketing best practices.
  • Excellent written communication skills with attention to grammar, style, and audience.
  • Knowledge of accessibility and inclusive digital communication.
  • Excellent organizational, project management, and interpersonal skills with the ability to manage multiple deadlines, work independently, and collaborate effectively with faculty, staff, and students.
  • Experience with event promotion, student outreach, recruitment activities, customer service, student leadership, marketing, communications, journalism, public relations, or related fields.

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$39.8K
Traffic Source Mix
Search
45.2%
Direct
37.1%
Referral
15%
Social
1.3%
Paid
1.3%

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Fab Lab Student Assistant (Marketing/Outreach)

California State University · Turlock, CA · Unknown