Responsibilities

• Lead earned media strategy and agency partnership responsibilities, collaborating with PR agency to identify story opportunities and develop timely, compelling pitch angles for B2B and consumer audiences.
• Maximize PR agency performance by sharpening briefs, challenging thinking, and ensuring proactive, high-quality execution against PMI’s strategic communications goals.
• Partner with PR agency and internal stakeholders on developing strategy and positioning for global media house moments.
• Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements.
• Use media intelligence and performance insights to identify narrative opportunities and gaps, and to refine story angles and pitching strategy.
• Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments.
• Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach new audiences.
• Partner with PR agency and relevant internal teams to evaluate, secure, and execute selective sponsored opportunities that advance PMI’s narratives and reputational goals.
• Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end.
• Identify and shape thought leadership platforms that reinforce priority narratives and differentiate PMI’s point of view.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field (or equivalent experience).
• 8-10+ years of experience in corporate communications, PR, or earned media–focused roles.
• Demonstrated experience partnering with and managing PR agencies to drive earned media outcomes.
• Proven track record of developing and executing proactive earned media or external engagement strategies tied to corporate narratives.
• Experience operating with senior-level autonomy and judgment in complex, matrixed organizations.
• Strong earned media instincts with the ability to translate narrative strategy into executable story angles.
• Excellent written and verbal communication skills; able to distill complex topics into clear, compelling messages.
• High judgment and discretion; comfortable operating in reputationally sensitive areas.
• Strong stakeholder management and cross-functional collaboration skills.
• Highly organized, self-directed operator with strong prioritization and follow-through.

Benefits

• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities.