Responsibilities

• Collaborate with PR agency to identify story opportunities and develop timely, compelling pitch angles aligned to priority narrative beats for both B2B and consumer audiences.
• Maximize PR agency performance helping to sharpen briefs, challenge thinking, and ensure proactive, high-quality execution against PMI’s strategic communications goals.
• Partner with PR agency (and consult with internal stakeholders, including regional and functional leads) on developing strategy and positioning for global media house moments.
• Partner with the broader Marketing organization to source appropriate community or executive spokespeople; vet, prepare, and align them for earned media pitching and engagements.
• Use media intelligence and performance insights to identify narrative opportunities and gaps, and to refine story angles and pitching strategy.
• Shape earned media strategies that strengthen PMI’s discoverability and influence in search and AI-driven answer environments, ensuring coverage reinforces desired brand perception, priority narratives, and authoritative topic associations.
• Independently or collaboratively identify and execute strategic earned opportunities for PMI executives or community spokespeople to reach unaware or new audiences (e.g., third-party events, podcasts, partner activations, key account–adjacent moments).
• Partner with PR agency and relevant internal teams to evaluate, secure, and execute selective sponsored opportunities (e.g., panels, conferences, tentpole events) that advance PMI’s narratives and reputational goals.
• Assess external opportunities for narrative fit, audience value, and reputational considerations; recommend go/no-go decisions and execute approved engagements end-to-end.
• Identify and shape thought leadership platforms that reinforce priority narratives and differentiate PMI’s point of view.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field (or equivalent experience).
• 8-10+ years of experience in corporate communications, PR, or earned media–focused roles.
• Demonstrated experience partnering with and managing PR agencies to drive earned media outcomes.
• Proven track record of developing and executing proactive earned media or external engagement strategies tied to corporate narratives.
• Experience operating with senior-level autonomy and judgment in complex, matrixed organizations.
• Strong earned media instincts with the ability to translate narrative strategy into executable story angles.
• Excellent written and verbal communication skills; able to distill complex topics into clear, compelling messages.
• High judgment and discretion; comfortable operating in reputationally sensitive areas.
• Strong stakeholder management and cross-functional collaboration skills.
• Highly organized, self-directed operator with strong prioritization and follow-through.
• Ability to anticipate needs, proactively identify opportunities, and execute with minimal oversight.
• Stakeholder management is paramount; ability to influence senior stakeholders and drive alignment on narrative direction and recommendations.
• Strategic, analytical mindset with the ability to use insights and reporting to optimize external communications strategy and outcomes.
• Proficiency in the business language for PMI (English).
• Possible travel up to 5%

Preferred

• Experience shaping thought leadership platforms (e.g., executive bylines, strategic reports, high-impact forums)
• Experience operating in matrixed organizations
• Analytical mindset with ability to use insights and reporting to optimize external communications strategy and outcomes

Benefits

• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities.